Databases Coursework Example | Topics and Well Written Essays - 2250 words

Databases - Coursework Example The supplement proclamations utilized for the production of two columns are appeared underneath alongside the screen shot of populated table. Four staffs were included, two for every center. One staff is accepted to a medical caretaker and the different as director. ID for each staff is populated as a mix of year of joining, the center number and staff number. The city for each staff is populated with a similar incentive as the city in which the center (they are utilized) is found. Two supervisors were then refreshed in the center table. The SQL explanations and the screen shot of populated table are demonstrated as follows. Records for four patients were made, two for every facility. Tolerant ID is picked as a mix of center number of the facility at which the enrollment is performed and a patient number augmented by one upon every section. SQL articulations and screen capture of populated table is demonstrated as follows: Two columns are made for two antibodies: One for typhoid and another for yellow fever. VaccineID for every antibody are picked as a whole number which augments by one upon each section. Receipt cost is populated by questioning the antibody table for immunization cost dependent on the antibody id for which the receipt is made. The SQL explanations and screen shot of populated table are demonstrated as follows: Four solicitations were recorded for two enlisted patients one for every facility. Receipt ID are picked as numbers increased by one upon every section. SQL proclamations and screen shot of populated table are demonstrated as follows: Four columns were embedded, two for every center. Arrangement ID is picked as a mix of date on which the arrangement is fixed and an arrangement number augmented by one upon every passage for the afternoon. The SQL proclamations and the populated table are appeared

The American Olympic Association Essay -- Sports, Training, Olympic Ga

The United States Olympic Committee (USOC), at first named the American Olympic Association, was shaped in 1896. Individuals from the board of trustees tried to give help to United States Olympic competitors with preparing and different needs. As the USOC isn't government supported the board of trustees has depended intensely on corporate subsidizing and private gifts (â€Å"Team USA,† 2011). Be that as it may, throughout the years while the proceeded with intrigue of the Olympic Games remained, the expanded expense of lodging, apparel, and thinking about U.S. competitors alongside other pro athletics competing for corporate sponsorship, made getting subsidizing troublesome. In this way, the USOC was tested with convincing corporate supporters that putting resources into the Olympic Games was a rewarding and practical endeavor (O’Rourke, 2010). In this manner, the techniques utilized by the USOC to convince organizations to contribute just as inspiring elements fundamen tal corporate sponsorship are investigated. Case Analysis Influence Message The capacity to convey adequately is basic in business (O’Rourke, 2010). So as to give data, pass on a message, and clarify a thought, specialized apparatuses must be applied day by day (N, 2005). The most significant specialized device is the powerful (N, 2005). This is because of the way that whatever is being passed on at the working environment requires a level of influence (N, 2005). Consequently, influence is the capacity to move an individual or gathering enthusiastically. Boyer and Stoddard (2011), depict influence as â€Å"the demonstration of getting a conscious being other than yourself to receive a specific conviction or seek after a specific activity (p. 1). Thusly, with the goal for influence to be powerful a degree of trust between the gatherings must exist (O’Rourke, 2010). In this way, the challen... ... their relationship with the Olympic development and create intercessions including refreshed showcasing and limited time techniques to address the issue. Besides, a selectiveness directly for some corporate backers has made companies without this sort of agreement feel below average which makes the opportunities for trap showcasing to surface (Palomba, 2010). Snare advertising is a company’s endeavor to relate itself legitimately or in a roundabout way with an occasion, group, or big name without being allowed appropriate consent or pay the fundamental authorizing charges. Subsequently, official patrons may not get the full advantage or business estimation of paying to be authentic backers (Palomba, 2010). Thusly, the USOC needs to ensure real backers by sanctioning or authorizing defensive enactment to reduce or annihilate snare promoting strategies (Palomba, 2010).

Photography How to Make a Living from Your Hobby

Photography How to Make a Living from Your Hobby Considering that there are such a huge number of photographers out there, it is not easy to make a place for yourself in the photography industry. However, no one ever said it was impossible. You may have to start small by engaging in the pursuit along with your full-time job.You will gain some more knowledge and experience and perhaps do things you may not particularly like before you are able to make a living from this hobby. © Shutterstock.com | sergey causeloveIn this article, we’ll take you through 1) ideas and tips to make money from photography, 2) enhance your knowledge and experience, 3) marketing is essential, and 4) how to keep costs low.IDEAS AND TIPS TO MAKE MONEY FROM PHOTOGRAPHYSign up with sites that pay for photographsYou can sell the photographs you take, to websites and get a percentage of the income from your photos that get sold. The usual procedure is to sign up with these sites and maybe fulfill certain eligibility criteria such as quality standards. Those of your photos that are accepted by the site will be posted on it for people who like them to purchase them. Whichever be the site you are submitting to, ensure you familiarize yourself with its copyright and ownership information. Some of the sites you can consider are iStockPhoto, Dreamstime, Fotolia, Shutterstock and even  Etsy.com  which is a great avenue for sale of handmade or vintage supplies and items and distinct factory -produced items.Participate in photo contestsPhoto contests are a great way to see where you stand in comparison to other photographers at the beginner, amateur or professional levels. What’s more, if you’re lucky, you are rewarded.Take and share photographs of your localityCapture photos of your local area. After that, devote one day to visiting local cafes, restaurants, law firms, fitness centers or other places that might have a bare hallway or wall that could do with some ornamentation. Offer to display prints of your photographs there for no cost. At the same time, you can have your contact and price information (tags) clearly visible. There is a possibility that your local photos would be well appreciated by local eyes.Be open to itsy bitsy, one-off and low-paying jobsUntil you can establish yourself, it is advisable to be open to itsy bitsy, one-off and low-paying jobs. Well-placed photographers can afford to reject jobs that they feel either don’t pay well or are benea th them, but you can’t. Whether someone asks you to photograph vegetables or DIY-related photos or anything else that may seem silly at first, be open to it. Also, don’t bother about the pay initially. Take solace in the fact that some money is better than no money. These small and/or low-paying jobs would give you valuable experience and a portfolio that would lead you to better jobs and later to great jobs with a great pay.Offer your services to friends, family, acquaintancesThis is a great way to start off. You can offer to take photos for family gatherings, other get-togethers, small work events and so on. Opportunities such as these will help you get some experience as well as gradually improve on the quality of your photos.Sell to magazinesWith respect to  selling photos to magazines, you once again need to be able to stand out. In addition, you need to find the right magazines to suit your photographic style, get in touch with the right persons, follow-up with different m agazines at least till you get regular assignments, and possibly even pen an article(s) to go with your photo(s).Offer to help local websites with photosIn addition to negotiating with local businesses or firms about exhibiting your prints, check out their website. As you look through the website, think whether the website would attract number of prospective customers if the product photography was better or if there were better photographs of their events or staff. If your answer is yes, share what you feel with that particular business or firm. You can even consider offering photography-related solutions for their flyers and other advertising material.Follow trendsAs hinted at the outset of the article, to get into the photography business, you must be prepared to photograph aspects that you may not love all that much. The secret to success is creating a balance between capturing what you love and capturing whatever’s trending at the moment. To have an idea of what’s popular a t the moment, closely watch what’s appearing in magazines, in addition to websites and competitors.Identify what makes you stand outThe very competitive industry that it is, it is really not easy to stand out. One suggestion is to find out if a certain area of photography is not being covered by any of the other photographers in your locality or area. For example, if none of them do real estate photography, perhaps you can try your hand at that. If you find that this is an area you can definitely handle, you can proceed with it.Conduct a portrait partyThis is a fun-filled way to bring in money. All you have to do is host the photographic counterpart of a Tupperware party for a group of friends who you can invite to your home. Make sure you’re ready with the pre-sets in Lightroom so that post-production is fast. At the close of the party, you can pitch the photos to your friends.T-shirt designing and greeting cardsThe good thing about T-shirts and greeting cards is that you can s ell the same photograph plenty of times. Multiple opportunities are available for selling photographs for greeting cards owing to the considerable number of annual events that can be covered, all over the globe. With respect to T-shirts, people would be willing to spend for a T-shirt that carries an image(s) of something/someone they love such as a celebrity or sport star. Be careful about such photographs â€" they should not violate image copyright laws. You can be very creative with T-shirts, providing funny or serious photos or even incorporating graphics in addition to the photographs to make a T-shirt design really stand out.Take classesIf you are confident of your skills and have got a lot of good feedback or positive critique for your photos, you can consider taking photography or videography classes for people wishing to pursue this hobby or interest. This is especially the case when no one else in your area is offering classes of this nature.Engage in photo editingPhoto edi ting may not be photography in the strict sense however only someone with a photographer’s eye can do it well. Photo editing is a skill increasing in demand and for which there are possibilities of a great pay. In addition to having a good understanding of what a good photo is about, people engaging in photo editing should be familiar with the use of various  photo editing software.Be willing to invest some money for the sake of qualityBe prepared to spend a lot of money (and time too) even if you’re just a hobbyist. An entry level camera and kit lens will do to capture some awesome photographs but accessories (such as tripods, software and filters) are important so don’t avoid them. It will also be good to devote some time to gaining experience by taking photos, sharing them, asking for critiques and improving accordingly. ENHANCE YOUR KNOWLEDGE AND EXPERIENCEYou can consider doing one or more professional courses in photography so that there is a greater chance of people buy ing your photographs or requesting your services. Going for a course and practicing different shots will possibly also help you realize where your interests lie or what kind of photography you like doing. Given below are some of the photography specializations you can consider if you want to get seriously into the business.Wedding photographyThis kind of photography has a comparatively low cost to entry. If you know plenty of people in their early to mid 20’s, you could just make them your clients. To be closer to pleasing the groom and bride with your shots, you must be able to communicate well with them to know things like what their vision and expectations are and the people they would like featured in the album. Stock photographyStock photography involves providing photographs which are frequently licensed for specific purposes. When taking photos for stock photography, one point you need to keep in mind is that the kind of photographs people are in search of are those that wo uld be helpful for the sale of a product or service to their customers. Portrait photographyPortrait photography, frequently also known by the term “portraiture,” is photography of one or more subjects, capturing their personality, facial expressions and features prominently by way of effective backdrops, lighting and/or poses. Landscape photographyThis type of photography is ideal for those who tend to like to just stop and take in the beauty of the natural scenery around and capture it on camera. Real estate photographyThis involves taking photos of the interior and exterior of a house for real estate agents to utilize for the purpose of selling the house.   The great thing about this kind of photography is that it doesn’t call for much in terms of gear. Just a DSLR, a tripod and a wide-angle lens would be greatly helpful. Wildlife photographyAs the name suggests, it involves capturing wildlife or non-domesticated animals (and also their natural habitat) through the lens. It is a challenging kind of photography. To do it well, photographers should have a good camera, a strong flashlight, several lens, be able to expose accurately and possess sound technical skills. In addition, they should be patient and have good field craft skills. These are the fundamental military skills necessary to survive in the field and include camouflage, stealth and observation. The majority of wildlife pictures are taken for display at exhibitions or to be printed in journals. Fine Art PhotographyAlso known by the terms “artistic photography” and “photographic art,” fine art photography refers to an inexact class of photographs developed in line with the cameraman’s creative vision. The intention of the photography is aesthetic.The fine art photography industry is saturated, and there is only limited wall space. So if you want to survive in it, you may need to develop a fan base.Apart from going for a professional course or specializing, you can consider shadowing a pro or working as a trainee in another photographer’s studio. The income may not be much, but you’ll get some useful know-how and experience.MARKETING IS ESSENTIALYou can’t expect people to come to you for business if you don’t get the word out.For starters, you should have a website. Your  website  can be an avenue through which you share things like your portfolio, contact information and previous customer references. For help with this, check out sites like SmugMug, PhotoMerchant and PhotoShelter.Secondly, get a memorable business card created for yourself and distribute it to as many people as you can. A suggestion to make the card memorable is to not just print on the front side, but on the back too. So if you’re printing your contact information on the front, maybe you can consider including something like a few tips to look better in photos at the back of the card. After finishing a project for one client, you can consider giving him a couple of your business car ds, possibly hinting that you would appreciate if he would refer your business to others who may need it.There are also a number of free and paid web-based advertising options that you can consider. The list includes Craigslist.org, Google Places, Bing Maps and  YouTube.A final suggestion is to leverage social media. Once you’ve built platforms on the social media platforms (Facebook, Google+, Twitter and so on), try to devote at least 5 minutes every day to interact with your followers and post original updates.HOW TO KEEP COSTS LOWShare studio spaceThis is a great option for a photography business that is not yet established or for photographers who don’t yet have a studio space of their own and are in need of one. You can share both the costs and the responsibility of maintaining the space.Use the services of an accountantAs the demand for your photos increases, it would be good to hire an accountant. Some of the ways his services would help are: ensuring that you are filing your taxes in accordance with law, optimizing use of your personal and business funds and maximizing yearly returns.Consider renting equipment instead of buying (wherever possible)Renting photography equipment or buying used equipment will help you experiment with different cameras and another equipment while also controlling costs. Thus, you can enhance your photography skills by trying out various kinds of lighting fixtures, lenses and so. This sort of experimentation will also help you find the tools that are most suitable for your requirements. At the same time, there’s nothing wrong with purchasing equipment if you intend to use them frequently.Build your tripodAs you make progress with your photography, you may feel the need for a still surface in the form of a tripod, to take pictures. You can save on the cost of the tripod by  making one on your own. All you need are items typically found in a home such as a tennis ball or plastic bottle, a bolt and nut.Develop and/or prin t pictures at homeDoing so will not only enable you to have considerable control over your shots and their editing but also save you plenty of money and time. Editing and printing by yourself will only cost you a fraction of what it would cost when done by someone else. For the purpose of developing manual pictures, you just have to create a darkroom environment within your house. With respect to printing, your photos would get a professional appearance when printed on quality photo paper.

The Field Of Personality Psychology - 1027 Words

The field of personality psychology has recently uncovered evidence to suggest that people living in Western individualistic societies are becoming increasingly narcissistic (Foster, Campbell, Twenge, 2003; Twenge Foster, 2010). Narcissism has been linked with many socially undesirable characteristics such as grandiose sense of self worth, lack of empathy and manipulation of others. These individuals are unable to build stable relationships and often suffer from anxiety and depression. Negative interpersonal and social behaviours also arise from narcissistic traits. This paper will contribute to the current knowledge base by reviewing previous studies that have researched narcissism and its increase in Western society. It will also†¦show more content†¦This is not to be confused with Narcissistic Personality Disorder (found in the DSM-V), which is more invasive than narcissism- affecting every facet of an individual’s life and personality. When looking to dissect an d elucidate Western society, understanding narcissism is essential due to the emerging ‘narcissism epidemic’. Western culture thrives on self-appreciation; this is displayed through an increase of materialism, entitlement, violence and an obsession with being different. This can be empirically supported by an increase in plastic surgeries, larger homes, increased popularity of contestant-based reality television shows, and larger credit card debts. It is imperative to understand the rise in narcissism in Western society so as future studies may identify reversal techniques. This would result in the ability to explain and reduce causation factors for narcissism and decrease the number of unhealthy societal trends. The origin of individualistic Western society stems back to self-love and appreciation movements in the 1970’s. These movements carried through to the 1980’s and 1990’s, becoming increasingly influential on the general public. Nowadays, it is considered vital to love oneself before being able to be successful in work, relationships and life

General motors corporate profile - Free Essay Example

Sample details Pages: 8 Words: 2264 Downloads: 9 Date added: 2017/06/26 Category Transport Essay Type Research paper Did you like this example? 1.0 General Motors Corporate Profile General Motors Corporate (G M) one of the worlds largest automakers, was founded in 1908, and today manufactures cars and trucks in 34 countries. With its global headquarters in Detroit, GM employs 244,500 people in every major region of the world, and sells and services vehicles in some 140 countries. In 2008, GM sold 8.35 million cars and trucks globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn, Vauxhall and Wuling. Don’t waste time! Our writers will create an original "General motors corporate profile" essay for you Create order GMs largest national market is the United States, followed by China, Brazil, the United Kingdom, Canada, Russia and Germany. GMs On Star subsidiary is the industry leader in vehicle safety, security and information services. GM is the majority shareholder in GM Daewoo Auto Technology Co. of South Korea, and has product, power train and purchasing collaborations with Suzuki Motor Corp. and Isuzu Motors Ltd. of Japan. GM also has advanced technology collaborations with Chrysler LLC, Daimler AG, BMW AG and Toyota Motor Corp. and vehicle manufacturing ventures with several automakers around the world, including Toyota, Suzuki, Shanghai Automotive Industry Corp. of China, AVTOVAZ of Russia and Renault SA of France. GM parts and accessories are sold under GM Goodwrench and ACDelco brands through GM Service and Parts Operations which supplies GM dealerships and distributors worldwide. GM engines and transmissions are marketed through GM Powertrain. GMs largest national market is the United States, followed by China, Canada, the United Kingdom, and Germany. GM owns nearly-half (49%) of the finance company GMAC Financial Services, which offers automotive, residential and commercial financing and insurance. GMs OnStar subsidiary is a vehicle safety, security and information service provider. There have only been a limited number of models bearing the General Motors brand. The GM EV1 was introduced in the 1990s but was later discontinued. The GM Sequel was a hydrogen fuel cell concept vehicle introduced in 2005; however the name was later changed to Chevrolet Sequel. Along with various concept vehicles, the Holden Statesman luxury sedan (1971 1985) was originally marketed as the General Motors Statesman. 2.0 Porter Analysis The porters 5 forces is a simple tool to understanding where the company power lies in a business situation. The porters forces also helping company understand the strength of a current competitive position. The porter 5 forces includes bargaining power of buyers, bargaining power of supplier, threat of new entry, threat of substitute and rivalry among competitors. The bargaining power of buyer is described as the market of outputs. The bargaining power of buyers ability of the customers exert pressure on businesses by demanding reduce price and increasing the product quality. Company must recognize consumer want and need. In order to boost sales volume, manufactures follow changing consumer trends. The bargaining power of buyer will be high when the large volume buyer are concentrated buying the product or services. There is a concentration of buyers. Other factor will be increasing bargaining power of buyers is the products available replaces by substitutes in the market. In a utomotive industry the buyers have the greatest power because they can the low switching costs associated with selecting from competing brands. If buyers become disenchanted with some automaker, they can look for alternatives especially foreign cars. Automotive industries have many automakers can substitutes replace General Motors Corporate such as Toyota, Honda, Ford, and so on. General Motors Corporate in order to avoid replaces by other automakers, General Motors Corporate always carve out unique line of cars and trucks like fuel cell electric and hybrid vehicles. The bargaining power of supplier is described as the market of inputs. Supplier is provided the raw materials and machinery to company than the company can carry out its business operations. When the bargaining power of supplier will be high is an industry relies on just few suppliers or there are not substitutes available for suppliers product. If bargaining power of supplier higher, the company will be often faces to high pressure on margins from supplier. For example, if General Motors Corporate have one supplier to supply raw material, then the supplier increase their price this will lead General Motors cars and truck also will increase the price because General Motors dont have other supplier to supply raw material. In order to reducing the bargaining power of supplier, the company will be increasing dependency means partnering with many suppliers. Some biggest company maybe will take over a supplier. The threat of substitutes is described as an industrys profitability depends on the relative price to performance of the different types services or product to which customer can turn to buy other product that almost has the same functions. The threats of substitutes exist when a products demand is affected by switching costs. This means the costs of switching to substitutes. In the automotive industry the threat of substitutes product is very huge because automotive industry has many auto makers. In order to avoid substitute product replace the General Motors cars and trucks, General Motors Corporate has carve out its own unique product. For example, General Motors carve out alternative fuel vehicles like fuel cell electric and hybrid vehicles. Product differentiation can reduce the threat of substitute so each company also attempts to carve out unique products. Some company will be buy patent developed by potential substitute because avoid the substitute entry markets. The rivalry among competitor is described the intensity of competitive rivalry. The rivalry among competitor means have the major determinant of the competitiveness of industry. The rivalry among competitor is most obvious of any industry. The competitor normally will offer the same product or services as your company. Competitive battles include price wars, new product introduction or advertising campaigns. In order to gain more market share and increase sales, every company often use comparative advertising to emphasize areas where it outperformance its competitor. Rivalry among competitor can reduce the profitability of company but these maybe good things of publics. The rivalry among competitor exist when the industry growth. In order to reduce the rivalry among competitor, General Motors Corporate avoid price competition with other automakers and focus on different segments. Company communicates with competitor also can reduce the rivalry among competitor. This also can build win-win relationship with competitors. The threat of new entry is described the new competitor or firms entering into industry. In order to reduce the threat of new entry, the company needs to create a good brand image. If the company have a good brand image, then customer would like to stay with the brand products. The customer loyalty is a barrier entry into market. The threat of new entry depends on economics of scale. For example, company minimum size requirement for profitable operations. Au tomotive industry is a high threat of new entry but some industry low threat of new entry like shipbuilding because shipbuilding industry has high entry barriers. The government restriction also can reduce threat of new entry. For example, Malaysia government restricts new entry into automotive industry because government wants to protect of local cars (PROTON). 3.0 Limitation of Porter Analysis The porters 5 forces is a useful framework for competitive analysis within industry. Competitive analysis is lead into strategic planning and the development of a tailored competitive strategy that expects to exploit the situation. The porters 5 forces model has some limitation and weaknesses. In general, porters analysis focuses on company external competitive environment. In order to complete a full competitive analysis, the porters 5 forces need to be compensated. The porters 5 forces has further limitation in today market environment because porters analysis is assumes relativity static market structures. This means porters 5 forces are applicable for simple market structures not best applicable for today dynamic markets. Today dynamic markets are highly influenced by technological innovation such as information technology, so porters analysis cannot analyze today dynamic changes. The second limitation of porters analysis is generally based on the idea of competition. In porters analysis just described how to company or business to achieve competitive advantages. Porters analysis just focuses on competitive advantages and then ignores other important consideration strategy. For example, company not really into consideration strategy such as electronic linking of information system of all company along a value chain, virtual network or enterprise and strategies alliances. The third limitation of porters analysis is porters 5 forces are designed for analyzing individual business strategy. Porters analysis cannot cope with interdependencies and synergies within the portfolio a large company. The fourth limitation of porters analysis is the sources of value are structural advantages. Sometimes may be possible to create barriers to entry. This mean porters analysis possible will create completely new market rather than selecting existing ones. Although porters analysis are not best applicable for today dynamic markets but porters analysis still can compensated with other analysis such as SWOT analysis, PEST analysis, Value Chain analysis and etc. Porters analysis in conjunction with other tools such as PEST and SWOT can define effective competitive strategy. General Motors Corporate also uses SWOT analysis, PEST analysis, and Value Chain analysis to compensated limitation of porters analysis. PEST analysis also can uses to compensated limitation of porters analysis. PEST analysis is described macro environment such as political, economic, social and technological. PEST analysis is strategy tool for understanding markets growth or decline and potential and direction for operations. For example, General Motors must be doing market research before carve out new cars or new markets. The markets research includes economic condition, political and government policy. Government decision can affect organization directly like employments law, tax policy, trade restrictions and tariffs and environmental regulation. The economic cond ition also can affect company profitability like oil price, interest rates, and economic growth and financial crisis. Especially financial crisis because many people lose job, then almost people temporary dont want buy a new cars. This is can influence company make lose. We can refer to appendix 2; we can understand how PEST analysis is function. SWOT analysis is a strategic planning used to identify the strengths, weaknesses, opportunities and threats for company or business. SWOT analysis applicable to measures a business units, and a proposition. SWOT analysis also can understand where the company strengths and weaknesses and then minimize the affect of weaknesses on company and maximizing or maintain company strengths. When company have know weaknesses and strengths itself then can making good decision for strategy of business proposition. For example, General Motors strengths are have large market shares, global experience, and variety of brand names and current development of alternative vehicles. So General Motors always maintain them strengths. The weaknesses of General Motors are poor customers perception, stagnant profitability, higher labor costs and overly dependent on U.S market. So General Motors try to gain more market share and increase sale volume at other countries such as China, Japan, and Malaysia and so on. General Motors also need to increase customers perception. We can refer to appendix 3; we can see how company uses SWOT analysis to identify strengths and weaknesses themselves. Value Chain analysis can overcome the limitation of porter 5 forces. Value Chain analysis described the activities that take place in a business and relates them to an analysis of the competitive strengths of the business. Value Chain analysis will help the company pursue a competitive advantages. Porters described value chain have two different categories of activities that is a primary activities and support activities. The primary activities of company include inbound logistics, operations, outbound logistics, marketing and sales and services. The support activities include procurement, human resources management, technology development and firm infrastructure. Value Chain analysis will help the company pursue a competitive advantages. We can refer to appendix 4. In appendix 4, we can see how to value chain contribution from different functions of an organization in the value adding process. Balanced scorecard is a good way to overcome the limitation of porters 5 forces. Balanced scorecard is defined are strategic planning or management system that is used extensively in industry and business to align business activities to the vision and strategy of the organization and monitor organization performance against strategic goals. Balanced scorecard can help company known how well business is running. Balanced scorecard also allows company measures economic value added and operating income. For example, General Motors use balanced scorecard to measures customer satisfaction and market share in target segments. . We can refer to appendix 5; we can see how 2 balanced scorecard running. Product life cycle can overcome the limitation of porters 5 forces. Product life cycle is defined a new product progress through a sequence of stages from introduction to growth, maturity and decline. When companies produce some product like cars or trucks they must take cars market life and services life into account. Recently more and more company is attempting to optimize profit and revenue over entire life cycle. Company does this need to consideration product warranties, the ability to upgrade existing product and space part. For example, General Motors cars have 3 years warranty. . We can refer to appendix 6; we can see the new product progress thought life cycle. 4.0 Conclusion In conclusion, porters 5 force analysis not is perfect analysis but it is still a powerful framework that can provide a useful set of insights from its competitive analysis. In order to give more competitive advantages, porters 5 forces need to conjunction with other analysis such as PEST, SWOT that can help to define an effective competitive strategy. When company has an effective competitive strategy they can to build long term business strategy that also can gain more market share and increase sales volume. In other hands, company also can avoid competitor entry into market share. General Motors Corporation must continue to look at these trend and threats, as new strengths and opportunities.

Elder Paper - Physical Activity/Exercise. All Individuals,

Elder Paper - Physical Activity/Exercise All individuals, especially elders, benefit (both physically and mentally) from being physically active Defining the terms, physical activity is â€Å"any body movement produced by skeletal muscles that expand energy† (cite course PowerPoint). Per the course PowerPoint (cite with year 2013), exercise is the â€Å"planned, structured and repetitive body movement accomplished to maintain or improve one or more components of physical fitness.† The fitness levels determine if an individual can perform said physical activity. Components of physical fitness are 1) cardio-respiratory endurance, which is essentially the ability of a person’s circulatory and respiratory systems to provide the body with fuel while†¦show more content†¦As mentioned above, elders can see a multitude of health benefits through the engagement in regular physical activity/exercise. For the next two pages, the benefits of exercise in relation to the reduction of specific, chronic diseases will be discussed. There is a ton of published literature regarding the relation between exercise and the reduction of heart disease incidence. Even among those whom would fall in the overweight or obese medical categories see health benefits regarding hypertension/high blood pressure. While obviously obese or overweight individual do not see the same level of benefits from exercise, a small amount of physical activity is still beneficial (no matter the age group individuals fall under). Even baby steps help when it comes to exercis e and its related health benefits. As aforementioned above and in the Chapter 9/10 course discussion post, regular physical activity is great for diabetes as it improves insulin sensitive (to internal insulin receptors). The increased sensitivity allows an elder with Type II diabetes to lower the amount or dosage of oral medications or even injected insulin that they take, as their disease is under much better control. This is tricky, as will be discussed later in the paper. It requires continual, conscious control and compliance with exercise regimen. As an example to the above statement, I have two aunts in theirShow MoreRelatedEssay Does social isolation adversely affect health1113 Words   |  5 Pagesparticipation, activity and communication. That is a result of social isolation. The health problems of an elderly, adult and children who are socially isolated are increasing. Therefore, this essay will argue that socially isolated people will seriously suffer not only effect on physical, psychological but also behavioral health. One of negative effects of social isolation on human being is a large number of diseases which are consequence of physical health problems. 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Challenges of Hotel and Resorts Industry-Free-Samples -Myassignment

Question: Challenges That the Hotel and the Resorts Industry is Facing Today. Answer: Introduction The resort and hotel industry has minted huge success to the hospitality industry. The growth has successfully contributed in the local economy as well. However, the nearing future has brought ample of challenges to the industry. They have been challenged to maintain a steady growth. The situation is challenging because of various factors; however, innovation is the one common factor, which is pulling competition in the market. Various new concepts such as Airbnb have brought mounting challenges ahead of reputed hotels and resorts (Oskam and Boswijk 2016). The main purpose of this assignment is to analyze the challenges that are there in the hospitality industry now. Brief of resort and hotel industry Resorts and hotels are little different to each other in terms of luxuries that the both offer however, they are similar in terms of factual thing. They are both offering the lodging facilities; however, there is a significant difference in between the two concepts. Hotels use to be in a building format. On the other hand, resorts are those luxury lodging places, which are built up near to attractive places such as the beaches. It is like offering personal ambience to the visitors. Both the concepts are in huge pressure because of Airbnb (Neeser, Peitz and Stuhler 2015). Effect of industry on the local economy The success of hotel resort industry does also influence the local economy. It does so in numerous ways. An incrementing number of hotel and resort booking mean an increasing number of visitors. In other words, the hospitality infrastructure is supporting the tourism industry by providing lodging facilities to the visitors. Both the foreign and the local visitors plan their trip by also booking their selected lodging facilities in advance. This trend is beneficial for both the hospitality and the tourism industry. Nevertheless, this will also improve the local economy by bringing more business to country (Zaei and Zaei 2013). Current trend in relation to business progression The future of hotel and the resort industry looks very challenging because of several reasons such as the use of innovation in offering. Services such as Airbnb have significantly driven the interest of significant number of customers towards it. The concept looks interesting to many because it is fast easy and it offers a home like experience in attractive locations. Customers are just needed to book their choice of rooms in the website of Airbnb. The rooms offered to them are not like the hotel room; however, those rooms are far better than the hotel rooms. They are actually big homes owned by others. Customers book such rooms for a long period, which is one of the specialties of the services offered by Airbnb (Zekanovic-Korona and Grzunov 2014). Challenges ahead in nearing future Innovation is perhaps the biggest challenge. It is innovation that has given birth to services like Airbnb. Airbnb has enhanced the concept of shared economy, which is significantly hampering the business of hotel resort industry (Zervas, Proserpio and Byers 2014). Labor shortage is the other challenge, which has not only worried the hotel industry but it has influenced the other industries as well. The growth of tourism in developing and the developed countries has produced the requirement of sufficient labor at the workplace. However, it is also a challenge to find an adequate number of talented professionals (Phillips et al. 2017). Strategies used for countering the challenges The changing trend for the hospitality industry has encouraged the industry to use some strategies in order to counter the challenges. Travel planning apps is one of those, which will help customers book the flights and accommodation in the choice of place. They are now heading to online channels to offer customers book their tickets. The step is just to match the innovative level, which was missing significantly. They have now understood that guest data will be important to understand the preference of customers. Furthermore, this will open up ways to some other innovation (Guttentag 2015). Conclusions The hotel industry is comprised of both the hotels and the resorts. Both are different to each other in terms of infrastructure; however, they both satisfy more or less the same need. The hotel industry is one of those sectors that have contributed significantly in the local economy of any country across the globe. However, the future looks very challenging indeed. This is because of various reasons such as the use of innovation in the services. The advent of Airbnb has significantly affected the business of traditional hotel industry. The one very evident difference between the two kinds of services is the use of innovation that has favored the later service. It is indeed required to put some show by innovating with the services in order to compete with the rising threat in the form of Airbnb. Recommendations to counter the challenges Following are the list of recommendations for the hotel industry to stay competitive in the future: It is required to convert hotel into a data platform, which means mapping up the entire guest journey. The data will help them to improve their customer experience Be innovative with the services, designs and the surrounding background. People especially the Millennial prefer to be in an accommodation place where they are introduced to local culture through the food menu, the staffs and the surrounding ambience. References Guttentag, D., 2015. Airbnb: disruptive innovation and the rise of an informal tourism accommodation sector.Current issues in Tourism,18(12), pp.1192-1217. Neeser, D., Peitz, M. and Stuhler, J., 2015. Does Airbnb hurt hotel business: Evidence from the Nordic countries.University Carlos III de Madrid dissertation. Oskam, J. and Boswijk, A., 2016. Airbnb: the future of networked hospitality businesses.Journal of Tourism Futures,2(1), pp.22-42. Phillips, P., Barnes, S., Zigan, K. and Schegg, R., 2017. Understanding the impact of online reviews on hotel performance: an empirical analysis.Journal of Travel Research,56(2), pp.235-249. Zaei, M.E. and Zaei, M.E., 2013. The impacts of tourism industry on host community.European journal of tourism hospitality and research,1(2), pp.12-21. Zekanovic-Korona, L. and Grzunov, J., 2014, May. Evaluation of shared digital economy adoption: Case of Airbnb. InInformation and Communication Technology, Electronics and Microelectronics (MIPRO), 2014 37th International Convention on(pp. 1574-1579). IEEE. Zervas, G., Proserpio, D. and Byers, J.W., 2014. The rise of the sharing economy: Estimating the impact of Airbnb on the hotel industry.Journal of Marketing Research.

Family The Root of a Being free essay sample

â€Å"Family isn’t an important thing, it’s everything.† Michael J. Fox, a well-known actor quotes. All children inherit some things from their parents, may it be shape of the nose or blue eyes; I inherited few more qualities than those. I learnt about culture, values and beliefs. I also found the real meaning of teamwork, capability and ability from them. We often visit the kingdom of spirituality together. Every evening my family prays together for betterment of lives, not only of ours but of all those who are in need. We attend the temple regularly and are explained about the culture: what we believe in and importantly, why we believe in it. It has made me proud about my origins and has provided me to stand better in the country with multiple diversities. Teachings from my parents not only on religion but also about life has educated me enough. My parents are very practical teachers on life, love, wisdom and much more. We will write a custom essay sample on Family: The Root of a Being or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I believe that family always has an advantage over other groups of people, as it is a not an artificial manmade group. On the other hand, it is naturally organised group of people with the balance of good and bad traits who learn and benefit together; and that’s where I come from. Every move we have made, may it be a decision or may it be moving countries, we have clutched together into a hurdle and protected and helped each other through those hardships. My parents assisted me to struggle out through the pressure of different cultures by sculpturing my basic inborn ethos; they aided me out through the phase of identity crisis, to the outgoing person who I am now and can communicate with people easily. They spotlighted my capability and ability by keeping faith in my determination during all those hard times of moving countries. They always told me to believe in my capability so I have the capacity to succeed. Being able to care for others, understand problems, seek solutions, to be proud of my originality, being an equal part of the team, to be adaptive and responsible are some of the things from which I come from. Shaping my dreams and making my aspirations stronger by the sturdy values and upbringing which makes me dream bigger and dedicated to my goals; I am thankful to the family. If I were to define myself, it would have a major contribution of my family and our beliefs, because they are everything for me.

Information Systems Engineering In Industry The WritePass Journal

Information Systems Engineering In Industry Introduction Information Systems Engineering In Industry IntroductionRÐ µfÐ µrÐ µncÐ µsRelated Introduction ThÃ'â€"s pÐ °pÐ µr wÃ'â€"ll dÃ'â€"scuss thÐ µ stÐ °tÐ µmÐ µnt thÐ °t Ã'â€"nvÐ µstmÐ µnt Ã'â€"n Ã'â€"nformÐ °tÃ'â€"on systÐ µms should not bÐ µ thÐ µ solÐ µ thÐ µ rÐ µsponsÃ'â€"bÃ'â€"lÃ'â€"ty of thÐ µ systÐ µm provÃ'â€"dÐ µrs. ThÃ'â€"s dÐ µcÃ'â€"sÃ'â€"on should bÐ µ on thÐ µ dÃ'â€"scrÐ µtÃ'â€"on of mÐ °nÐ °gÐ µmÐ µnt. InvÐ µstmÐ µnts Ã'â€"n Ã'â€"nformÐ °tÃ'â€"on tÐ µchnology (IT) Ð °pproÐ °ch lÐ µvÐ µl of 4% of compÐ °ny rÐ µvÐ µnuÐ µs Ð °nd consÃ'â€"st of nÐ µÃ °rly hÐ °lf budgÐ µt of U.S. cÐ °pÃ'â€"tÐ °l, procÐ µss of dÐ µcÃ'â€"dÃ'â€"ng whÐ °t, whÐ µn Ð °nd how Ã'â€"nvÐ µstmÐ µnt IT Ã'â€"s crÃ'â€"tÃ'â€"cÐ °l to survÃ'â€"vÐ °l. In somÐ µ studÃ'â€"Ð µs, mÐ °rgÃ'â€"nÐ °l bÐ µnÐ µfÃ'â€"ts of Ã'â€"nvÐ µstmÐ µnts Ã'â€"n IT hÐ °vÐ µ bÐ µÃ µn only 80% of thÐ µÃ'â€"r costs. ThÃ'â€"s Ã'â€"mplÃ'â€"Ð µs thÐ µ dÐ µvÐ °luÐ °tÃ'â€"on of compÐ °ny Ð °nd, quÃ'â€"tÐ µ possÃ'â€"bly, thÐ µ flÐ °wÐ µd procÐ µss of mÐ °kÃ'†"ng thÐ µsÐ µ Ã'â€"nvÐ µstmÐ µnt dÐ µcÃ'â€"sÃ'â€"ons. (DÐ µnnÃ'â€"s 2009) WhÐ µn Ã'â€"t comÐ µs to crÐ µÃ °tÃ'â€"ng vÐ °luÐ µ Ã'â€"n thÐ µ compÐ °ny, Ã'â€"nvÐ µstmÐ µnt dÐ µcÃ'â€"sÃ'â€"on Ã'â€"s most Ã'â€"mportÐ °nt dÐ µcÃ'â€"sÃ'â€"on. ThÃ'â€"s dÐ µcÃ'â€"sÃ'â€"on dÐ µtÐ µrmÃ'â€"nÐ µs totÐ °l Ð °mount of Ð °ssÐ µts hÐ µld by compÐ °ny, composÃ'â€"tÃ'â€"on of thÐ µsÐ µ Ð °ssÐ µts Ð °nd pÐ µrsonÐ °lÃ'â€"ty of busÃ'â€"nÐ µss rÃ'â€"sk of compÐ °ny Ð °s pÐ µrcÐ µÃ'â€"vÐ µd by Ã'â€"nvÐ µstors. UsÃ'â€"ng Ð °pproprÃ'â€"Ð °tÐ µ Ð °ccÐ µptÐ °ncÐ µ crÃ'â€"tÐ µrÃ'â€"on for Ã'â€"nvÐ µstmÐ µnt Ã'â€"s crÃ'â€"tÃ'â€"cÐ °l to Ã'â€"nvÐ µstmÐ µnt dÐ µcÃ'â€"sÃ'â€"on. InvÐ µstmÐ µnts Ã'â€"n InformÐ °tÃ'â€"on TÐ µchnology (IT) Ð °rÐ µ Ð °pproÐ °chÃ'â€"ng lÐ µvÐ µl of 4% of compÐ °ny rÐ µvÐ µnuÐ µ (McKÐ µÃ µn1993) Ð °nd Ð °rÐ µ bÐ µgÃ'â€"nnÃ'â€"ng to closÐ µ nÐ µÃ °rly hÐ °lf budgÐ µt of U.S. cÐ °pÃ'â€"tÐ °l. ThÃ'â€"s mÐ °kÐ µs procÐ µss of dÐ µcÃ'â€"dÃ'â€"ng whÐ °t, whÐ µn Ð °nd how Ã'â€"nvÐ µstmÐ µnt Ã'â€"n tÐ µchnologÃ'â€"Ð µs crÃ'â€"tÃ'â€"cÐ °l to survÃ'â€"vÐ °l of thÐ µ compÐ °ny. In somÐ µ studÃ'â€"Ð µs, mÐ °rgÃ'â€"nÐ °l bÐ µnÐ µfÃ'â€"ts of Ã'â€"nvÐ µstmÐ µnts Ã'â€"n IT hÐ °vÐ µ bÐ µÃ µn only 80% of thÐ µÃ'â€"r costs. ThÃ'â€"s Ã'â€"ndÃ'â€"cÐ °tÐ µs thÐ µ dÐ µvÐ °luÐ °tÃ'â€"on of compÐ °ny Ð °nd Ã'â€"nvolvÐ µs quÃ'â€"tÐ µ possÃ'â€"bly thÐ µ flÐ °wÐ µd procÐ µss of mÐ °kÃ'â€"ng thÐ µsÐ µ Ã'â€"nvÐ µstmÐ µnt dÐ µcÃ'â€"sÃ'â€"ons. In thÐ µ 1994 survÐ µy of IT Ã'â€"ndustry Ã'â€"nvÐ µstmÐ µnt prÐ °ctÃ'â€"cÐ µs of Ð µvÐ °luÐ °tÃ'â€"on Ã'â€"n UK, just ovÐ µr 50% of orgÐ °nÃ'â€"zÐ °tÃ'â€"ons survÐ µyÐ µd hÐ °d formÐ °l mÐ µthodologÃ'â€"Ð µs for mÐ °nÐ °gÃ'â€"ng IT Ã'â€"nvÐ µstmÐ µnt procÐ µss. THE dÐ µfÃ'â€"nÐ µd procÐ µss Ã'â€"s dÐ µfÃ'â€"nÃ'â€"tÐ µly thÐ µ poor procÐ µss Ð °nd unmÐ °nÐ °gÐ µd onÐ µ. (MÃ'â€"tch 2008) PurposÐ µ of thÃ'â€"s pÐ °pÐ µr Ã'â€"s to Ð µxÐ °mÃ'â€"nÐ µ procÐ µss of IT Ã'â€"nvÐ µstmÐ µnt dÐ µcÃ'â€"sÃ'â€"on Ã'â€"n rÐ µlÐ °tÃ'â€"on to othÐ µr typÐ µs of Ã'â€"nvÐ µstmÐ µnts Ð °nd proposÐ µs Ð °ltÐ µrnÐ °tÃ'â€"vÐ µs to Ã'â€"mprovÐ µ currÐ µnt procÐ µss. As mÐ µntÃ'â€"onÐ µd Ð °bovÐ µ, Ã'â€"nvÐ µstmÐ µnt dÐ µcÃ'â€"sÃ'â€"on procÐ µss Ã'â€"s most Ã'â€"mportÐ °nt wÃ'â€"thÃ'â€"n thÐ µ compÐ °ny whÐ µn Ã'â€"t comÐ µs to vÐ °luÐ µ crÐ µÃ °tÃ'â€"on. InvÐ µstmÐ µnt Ã'â€"s dÐ µfÃ'â€"nÐ µd Ð °s Ð °llocÐ °tÃ'â€"on of cÐ °pÃ'â€"tÐ °l to thÐ µ proposÐ °l, bÐ µnÐ µfÃ'â€"ts Ð °rÐ µ to bÐ µ conductÐ µd Ã'â€"n futurÐ µ. BÐ µcÐ °usÐ µ futurÐ µ Ã'â€"s Ð °lwÐ °ys uncÐ µrtÐ °Ã'â€"n, rÃ'â€"sk of not rÐ µcÐ µÃ'â€"vÃ'â€"ng bÐ µnÐ µfÃ'â€"ts must Ð °lso bÐ µ consÃ'â€"dÐ µrÐ µd. ThÃ'â€"s dÐ µfÃ'â€"nÐ µs mÐ °Ã'â€"n componÐ µnts of dÐ µcÃ'â€"sÃ'â€"on procÐ µss Ð °s cost of Ã'â€"nvÐ µstmÐ µnt, bÐ µnÐ µfÃ'â€"ts rÐ µÃ °lÃ'â€"zÐ µd, tÃ'â€"mÃ'â€"ng of bÐ µnÐ µfÃ'â€"ts Ð °nd uncÐ µrtÐ °Ã'â€"nty Ð °t rÃ'â€"sk of rÐ µÃ °lÃ'â€"zÃ'â€"ng bÐ µnÐ µfÃ'â€"ts. GÐ µnÐ µrÐ °lly Ð °ccÐ µptÐ µd fÃ'â€"nÐ °ncÃ'â€"Ð °l dÐ µcÃ'â€"sÃ'â€"on procÐ µss Ã'â€"s bÐ °sÐ µd on HÐ µrbÐ µrt SÃ'â€"mon procÐ µss, Ã'â€"ntÐ µllÃ'â€"gÐ µncÐ µ, dÐ µsÃ'â€"gn Ð °ctÃ'â€"vÃ'â€"tÃ'â€"Ð µs Ð °nd Ð °ctÃ'â€"vÃ'â€"tÃ'â€"Ð µs of choÃ'â€"cÐ µ. 1. GÐ µnÐ µrÐ °tÃ'â€"on of Ã'â€"nvÐ µstmÐ µnt proposÐ °ls 2. ЕstÃ'â€"mÐ °tÐ µd cÐ °sh flows of proposÐ °l 3. EvÐ °luÐ °tÃ'â€"on of cÐ °sh flows (NPV, Ð µtc) 4. ProjÐ µct sÐ µlÐ µctÃ'â€"on bÐ °sÐ µd on thÐ µ crÃ'â€"tÐ µrÃ'â€"on of Ð °ccÐ µptÐ °ncÐ µ Ð °nd 5. ContÃ'â€"nuous rÐ µÃ °ssÐ µssmÐ µnt of Ã'â€"nvÐ µstmÐ µnt projÐ µcts Ð °ftÐ µr Ã'â€"ts Ð °ccÐ µptÐ °ncÐ µ. (ErÃ'â€"n 2009) ThÃ'â€"s procÐ µss Ã'â€"nvolvÐ µs mÐ °kÃ'â€"ng dÐ µcÃ'â€"sÃ'â€"ons. ElÐ µmÐ µnts of thÐ µ good optÃ'â€"on Ã'â€"s dÐ µfÃ'â€"nÐ µd by KÐ µpnÐ µr Ð °nd TrÐ µgoÐ µ dÐ µcÃ'â€"sÃ'â€"on mÐ °kÃ'â€"ng gurus Ð °s QuÐ °lÃ'â€"ty of dÐ µfÃ'â€"nÃ'â€"tÃ'â€"on of spÐ µcÃ'â€"fÃ'â€"c fÐ °ctors thÐ °t must bÐ µ mÐ µt, quÐ °lÃ'â€"ty EvÐ °luÐ °tÃ'â€"on of Ð °ltÐ µrnÐ °tÃ'â€"vÐ µs Ð °vÐ °Ã'â€"lÐ °blÐ µ Ð °nd quÐ °lÃ'â€"ty of undÐ µrstÐ °ndÃ'â€"ng of whÐ °t thÐ µsÐ µ Ð °ltÐ µrnÐ °tÃ'â€"vÐ µs mÐ °y producÐ µ. ProcÐ µss dÐ µscrÃ'â€"bÐ µd Ð °bovÐ µ lÐ µd Ð µconomÃ'â€"c dÐ µfÃ'â€"nÐ µs Ð °ll thÐ µsÐ µ Ð µlÐ µmÐ µnts Ã'â€"n Ð °n Ð µconomÃ'â€"cÐ °lly orÃ'â€"Ð µntÐ µd. DÐ µfÃ'â€"nÃ'â€"tÃ'â€"on of spÐ µcÃ'â€"fÃ'â€"c fÐ °ctors or crÃ'â€"tÐ µrÃ'â€"Ð °, usuÐ °lly bÐ °sÐ µd on Ð °vÐ µrÐ °gÐ µ rÐ °tÐ µ of rÐ µturn, pÐ °ybÐ °ck, Ã'â€"ntÐ µrnÐ °l rÐ °tÐ µ of rÐ µturn Ð °nd nÐ µt prÐ µsÐ µnt vÐ °luÐ µ. EvÐ °luÐ °tÃ'â€"on of Ð °ltÐ µrnÐ °tÃ'â€"vÐ µs Ð °rÐ µ drÃ'â€"vÐ µn by HurdlÐ µ rÐ °tÐ µs Ã'â€"nfluÐ µncÐ µd by cost of pÐ µrformÐ °ncÐ µ goÐ °ls or Ã'â€"nvÐ µstmÐ µnt cÐ °pÃ'â€"tÐ °l. OftÐ µn thÐ µsÐ µ Ã'â€"ssuÐ µs Ð °rÐ µ sÐ µt by strÐ °tÐ µgÃ'â€"c or polÃ'â€"cy. UndÐ µrstÐ °ndÃ'â€"ng of whÐ °t Ð °ltÐ µrnÐ °tÃ'â€"vÐ µs mÃ'â€"ght producÐ µ Ã'â€"s usuÐ °lly lÃ'â€"mÃ'â€"tÐ µd by mÐ µÃ °surÐ µs of rÐ µturn on Ã'â€"nvÐ µstmÐ µnt thÐ °t Ð °rÐ µ drÃ'â€"vÐ µn by Ð µstÃ'â€"mÐ °tÐ µs of futurÐ µ cÐ °sh flows. ThÐ µsÐ µ Ð µstÃ'â€"mÐ °tÐ µs Ð °rÐ µ usuÐ °lly dÐ µvÐ µlopÐ µd wÃ'â€"th currÐ µnt Ð °ccountÃ'â€"ng functÃ'â€"onÐ °l guÃ'â€"dÐ °ncÐ µ Ð °nd budgÐ µtÃ'â€"ng systÐ µms. In most busÃ'â€"nÐ µssÐ µs, futurÐ µ cÐ °sh flow Ã'â€"s dÐ µfÃ'â€"nÐ µd sÃ'â€"mply Ð °s Ð °n Ã'â€"ncrÐ µÃ °sÐ µ Ã'â€"n rÐ µvÐ µnuÐ µ or thÐ µ dÐ µcrÐ µÃ °sÐ µ Ã'â€"n cost of functÃ'â€"onÐ °l unÃ'â€"t Ã'â€"nvÐ µstmÐ µnt proposÃ'â€"tÃ'â€"on. In pÐ °st, cÐ °usÐ °l lÃ'â€"nk bÐ µtwÐ µÃ µn Ã'â€"nvÐ µstmÐ µnt Ð °nd cÐ °sh flows hÐ °s bÐ µÃ µn Ð µxplÐ °Ã'â€"nÐ µd by Ã'â€"nvÐ µstmÐ µnt Ã'â€"n mÐ °chÃ'â€"nÐ µry usÐ µd to rÐ µducÐ µ lÐ °bor costs, Ð µquÃ'â€"pmÐ µnt or Ã'â€"mprovÐ µ productÃ'â€"on Ã'â€"n rÐ µlÐ °tÃ'â€"on to Ð µntry Ã'â€"nto unÃ'â€"t proposÐ µd. InvÐ µstmÐ µnt cost wÐ °s clÐ µÃ °r, Ð °dvÐ °ntÐ °gÐ µs Ð °rÐ µ clÐ µÃ °r, wÐ µÃ °thÐ µr wÐ °s clÐ µÃ °r Ð °nd rÃ'â€"sk wÐ °s dÐ µfÃ'â€"nÐ °blÐ µ Ð °nd undÐ µrstÐ °ndÐ °blÐ µ. ThÃ'â€"s Ð °llowÐ µd thÐ µ clÐ µÃ °r undÐ µrstÐ °ndÃ'â€"ng of whÐ °t Ð °ltÐ µrnÐ °tÃ'â€"vÐ µs mÃ'â€"ght producÐ µ Ð °nd fÐ °cÃ'â€"lÃ'â€"tÐ °tÐ µ Ã'â€"nvÐ µstmÐ µnt d Ð µcÃ'â€"sÃ'â€"ons rÐ °thÐ µr thÐ °n vÐ °luÐ µ to compÐ °ny. SÃ'â€"ncÐ µ procÐ µss of mÐ °kÃ'â€"ng fundÐ °mÐ µntÐ °l dÐ µcÃ'â€"sÃ'â€"ons, SÃ'â€"mons modÐ µl Ã'â€"s gÐ µnÐ µrÐ °lly Ð °pplÃ'â€"cÐ °blÐ µ to Ð °ny dÐ µcÃ'â€"sÃ'â€"on should bÐ µ Ð °pplÃ'â€"cÐ °blÐ µ to IT Ã'â€"nvÐ µstmÐ µnt dÐ µcÃ'â€"sÃ'â€"on. ThÐ µsÐ µ dÐ µcÃ'â€"sÃ'â€"on mÐ °kÐ µrs Ð °rÐ µ not IT Ã'â€"nvÐ µstmÐ µnt dÐ µcÃ'â€"sÃ'â€"on mÐ °kÃ'â€"ng Ð °nd IT hÐ °vÐ µ bÐ µÃ µn succÐ µssful Ã'â€"n othÐ µr Ð °rÐ µÃ °s. If so, thÐ µn why Ð °rÐ µ not thÐ µsÐ µ Ã'â€"nvÐ µstmÐ µnt dÐ µcÃ'â€"sÃ'â€"ons rÐ µsultÃ'â€"ng Ã'â€"n Ð °ddÐ µd vÐ °luÐ µ to compÐ °ny? ElÐ µmÐ µnts of thÐ µ good choÃ'â€"cÐ µ rÐ µmÐ °Ã'â€"n vÐ °lÃ'â€"d for IT Ã'â€"nvÐ µstmÐ µnt dÐ µcÃ'â€"sÃ'â€"on. (EmÃ'â€"ly 2007) ThÐ µrÐ µforÐ µ, rÐ µsponsÐ µ should bÐ µ wÃ'â€"thÃ'â€"n frÐ °mÐ µwork of quÐ °lÃ'â€"ty of dÐ µfÃ'â€"nÃ'â€"tÃ'â€"on of spÐ µcÃ'â€"fÃ'â€"c fÐ °ctors thÐ °t must bÐ µ mÐ µt, quÐ °lÃ'â€"ty of Ð µvÐ °luÐ °tÃ'â€"on of Ð °ltÐ µrnÐ °tÃ'â€"vÐ µs Ð °vÐ °Ã'â€"lÐ °blÐ µ Ð °nd quÐ °lÃ'â€"ty of undÐ µrstÐ °ndÃ'â€"ng of whÐ °t thÐ µsÐ µ Ð °ltÐ µrnÐ °tÃ'â€"vÐ µs mÐ °y producÐ µ. THE good dÐ µcÃ'â€"sÃ'â€"on cÐ °n only bÐ µ donÐ µ Ã'â€"n contÐ µxt of whÐ °t hÐ °s to bÐ µ donÐ µ. InformÐ °tÃ'â€"on on rÐ µsults of Ã'â€"nvÐ µstmÐ µnt Ã'â€"n tÐ µchnology Ã'â€"s vÐ °rÃ'â€"Ð °blÐ µ, complÐ µx, Ã'â€"ntÐ µrrÐ µlÐ °tÐ µd Ð °nd dÃ'â€"ffÃ'â€"cult to Ð µstÃ'â€"mÐ °tÐ µ. McKÐ µÃ µn Ð °nd SmÃ'â€"th suggÐ µst thÐ °t onÐ µ rÐ µÃ °son for thÃ'â€"s Ã'â€"s thÐ °t lÐ µvÐ µl of Ð °nÐ °lysÃ'â€"s Ã'â€"s bÐ °sÐ µd on Ã'â€"ndÃ'â€"vÃ'â€"duÐ °l projÐ µcts Ð °nd not on IT Ã'â€"nvÐ µstmÐ µnt portfolÃ'â€"o. ThÃ'â€"s Ð °rtÃ'â€"fÃ'â€"cÃ'â€"Ð °l dÐ µcomposÃ'â€"tÃ'â€"on Ã'â€"gnorÐ µs synÐ µrgÃ'â€"stÃ'â€"c vÐ °luÐ µ of portfolÃ'â€"o Ð °s thÐ µ wholÐ µ. VÐ °luÐ µ Ð °nd Ã'â€"mpÐ °ct of IT Ð °nd cross-functÃ'â€"onÐ °l coordÃ'â€"nÐ °tÃ'â€"on, communÃ'â€"cÐ °tÃ'â€"on Ð °nd usÐ µ of tÐ µchnology Ð °cross busÃ'â€"nÐ µss functÃ'â€"ons could not bÐ µ fully undÐ µrstood or Ð µvÐ °luÐ °tÐ µd Ã'â€"n contÐ µxt of projÐ µct. THE clÐ µÃ °r lÐ °ck of cÐ °usÐ °l modÐ µls Ã'â€"s Ð °lso thÐ µ problÐ µm to undÐ µrstÐ °nd Ð °nd bÐ µlÃ'â€"Ð µvÐ µ Ã'â€"n rÐ µsults of Ð °n IT Ã'â€"nvÐ µstmÐ µnt.Most mÐ °nÐ °gÐ µrs hÐ °vÐ µ bÐ µÃ µn Ð °skÐ µd to IT Ã'â€"nvÐ µstmÐ µnt dÐ µcÃ'â€"sÃ'â€"ons hÐ °vÐ µ bÐ µÃ µn Ð °skÐ µd to mÐ °kÐ µ thÐ µ lÐ µÃ °p of fÐ °Ã'â€"th thÐ °t contrÃ'â€"butÐ µs sÃ'â€"gnÃ'â€"fÃ'â€"cÐ °ntly to pÐ µrcÐ µÃ'â€"vÐ µd rÃ'â€"sk. McKÐ µÃ µn Ð °nd SmÃ'â€"th suggÐ µst thÐ µ frÐ °mÐ µwork for undÐ µrstÐ °ndÃ'â€"ng IT Ã'â€"nvÐ µstmÐ µnt dÐ µcÃ'â€"sÃ'â€"ons bÐ °sÐ µd on purposÐ µ. ThÃ'â€"s frÐ °mÐ µwork clÐ °ssÃ'â€"fÃ'â€"Ð µs IT Ã'â€"nvÐ µstmÐ µnt Ã'â€"n trÐ °nsÐ °ctÃ'â€"onÐ °l, Ã'â€"nformÐ °tÃ'â€"onÐ °l, Ð °nd strÐ °tÐ µgÃ'â€"c typÐ µs.TrÐ °nsÐ °ctÃ'â€"onÐ °l IT Ã'â€"s usÐ µd to rÐ µducÐ µ costs or lÃ'â€"mÃ'â€"t cost Ã'â€"ncrÐ µÃ °sÐ µs Ð °nd thÐ µrÐ µforÐ µ must bÐ µ closÐ µly rÐ µlÐ °tÐ µd to currÐ µnt fÃ'â€"nÐ °ncÃ'â€"Ð °l dÐ µcÃ'â€"sÃ'â€"on-mÐ °kÃ'â€"ng crÃ'â€"tÐ µrÃ'â€"Ð °. InformÐ °tÃ'â€"on thÐ °t provÃ'â€"dÐ µs usÐ µful Ã'â€"nformÐ °tÃ'â€"on to bÐ µ usÐ µd to prÐ µvÐ µnt problÐ µms or Ã'â€"dÐ µntÃ'â€"fy opportunÃ'â€"tÃ'â€"Ð µs to Ã'â€"ncrÐ µÃ °sÐ µ rÐ µvÐ µnuÐ µ or cut costs. SÃ'â€"ncÐ µ cÐ °usÐ °l lÃ'â€"nks Ð °rÐ µ oftÐ µn unclÐ µÃ °r, thÐ µsÐ µ bÐ µnÐ µfÃ'â€"ts Ð °nd rÐ µlÐ °tÃ'â€"onshÃ'â€"ps bÐ µcomÐ µ thÐ µ lÃ'†"ttlÐ µ morÐ µ dÃ'â€"ffÃ'â€"cult to undÐ µrstÐ °nd Ð °nd mÐ µÃ °surÐ µ currÐ µnt fÃ'â€"nÐ °ncÃ'â€"Ð °l dÐ µcÃ'â€"sÃ'â€"on-mÐ °kÃ'â€"ng procÐ µss. StrÐ °tÐ µgÃ'â€"c IT Ã'â€"s dÐ µfÃ'â€"nÐ µd Ð °s provÃ'â€"dÃ'â€"ng thÐ µ usÐ µful product or sÐ µrvÃ'â€"cÐ µ Ð °nd Ã'â€"s most dÃ'â€"ffÃ'â€"cult to undÐ µrstÐ °nd Ð °nd mÐ µÃ °surÐ µ todÐ °ys dÐ µcÃ'â€"sÃ'â€"on crÃ'â€"tÐ µrÃ'â€"Ð °. (BrÃ'â€"Ð °n 2008) It sÐ µÃ µms thÐ °t cÐ °usÐ °l rÐ µlÐ °tÃ'â€"onshÃ'â€"p bÐ µtwÐ µÃ µn IT Ã'â€"nvÐ µstmÐ µnts Ð °nd bÐ µnÐ µfÃ'â€"ts Ð °rÐ µ unclÐ µÃ °r to movÐ µ from thÐ µ trÐ °nsÐ °ctÃ'â€"onÐ °l to strÐ °tÐ µgÃ'â€"c. ThÃ'â€"s muddy wÐ °tÐ µrs Ã'â€"n Ð µstÃ'â€"mÐ °tÃ'â€"on of cÐ °sh flow Ð °nd rÃ'â€"sk, so Ð °ddÃ'â€"ng complÐ µxÃ'â€"ty Ð °nd rÐ µducÃ'â€"ng clÐ °rÃ'â€"ty of dÐ µcÃ'â€"sÃ'â€"on mÐ °kÃ'â€"ng.SpÐ µcÃ'â€"fÃ'â€"c fÐ °ctors thÐ °t must bÐ µ mÐ µt, or crÃ'â€"tÐ µrÃ'â€"Ð ° for dÐ µcÃ'â€"sÃ'â€"on Ð °rÐ µ spÐ µcÃ'â€"fÃ'â€"c dÐ µtÐ °Ã'â€"ls of whÐ °t dÐ µcÃ'â€"sÃ'â€"on Ã'â€"s cÐ °rrÃ'â€"Ð µd out. LÃ'â€"mÃ'â€"tÐ µd crÃ'â€"tÐ µrÃ'â€"Ð ° usÐ µd Ã'â€"n Ð µconomÃ'â€"c procÐ µss-orÃ'â€"Ð µntÐ µd (ROI, NPV, Ð µtc.) cÐ °pturÐ µ only thÐ µ vÐ µry lÃ'â€"mÃ'â€"tÐ µd vÃ'â€"Ð µw of rÐ µsults of proposÐ µd IT Ã'â€"nvÐ µstmÐ µnt. ThÐ µrÐ µforÐ µ, quÐ °lÃ'â€"ty of dÐ µfÃ'â€"nÃ'â€"tÃ'â€"on of spÐ µcÃ'â€"fÃ'â€"c crÃ'â€"tÐ µrÃ'â€"Ð ° Ã'â€"s thÐ µ functÃ'â€"on of how wÐ µll crÃ'â€"tÐ µrÃ'â€"Ð ° cÐ °pturÐ µ Ð µxpÐ µctÐ µd rÐ µsults of Ã'â€"nvÐ µstmÐ µnt. EÐ °ch of cÐ °tÐ µgorÃ'â€"Ð µs proposÐ µd by McKÐ µÃ µn Ð °nd SmÃ'â€"th hÐ °vÐ µ vÐ µry dÃ'â€"ffÐ µrÐ µnt outcomÐ µs Ð °nd mÐ µÃ °surÐ µs. TrÐ °nsÐ °ctÃ'â€"onÐ °l IT Ã'â€"s morÐ µ closÐ µly rÐ µlÐ °tÐ µd to fÃ'â€"nÐ °ncÃ'â€"Ð °l mÐ µÃ °surÐ µs, Ð °s Ã'â€"t focusÐ µs on trÐ °dÃ'â€"tÃ'â€"onÐ °l productÃ'â€"vÃ'â€"ty. For thÃ'â€"s rÐ µÃ °son, usÃ'â€"ng fÃ'â€"nÐ °ncÃ'â€"Ð °l pÐ µrformÐ °ncÐ µ mÐ µÃ °surÐ µs Ð °Ã'â€"mÐ µd Ð °t Ã'â€"nvÐ µstmÐ µnts Ã'â€"n trÐ °nsÐ °ctÃ'â€"onÐ °l systÐ µms hÐ °vÐ µ dÐ µmonstrÐ °tÐ µd succÐ µss of most of Ã'â€"nvÐ µstmÐ µnt. MÐ °ny studÃ'â€"Ð µs Ã'â€"n rÐ µcÐ µnt yÐ µÃ °rs hÐ °vÐ µ focusÐ µd on dÐ µfÃ'â€"nÃ'â€"tÃ'â€"on of mÐ µÃ °surÐ µmÐ µnt of IT Ã'â€"nvÐ µstmÐ µnts Ã'â€"n rÐ µlÐ °tÃ'â€"on to compÐ °ny pÐ µrformÐ °ncÐ µ. CompÐ µtÃ'â€"tÃ'â€"vÐ µ Ð °dvÐ °ntÐ °gÐ µ, customÐ µr sÐ °tÃ'â€"sfÐ °ctÃ'â€"on, orgÐ °nÃ'â€"zÐ °tÃ'â€"onÐ °l lÐ µÃ °rnÃ'â€"ng, trÐ °nsformÐ °t Ã'â€"on Ð µfforts, Ð µmployÐ µÃ µ sÐ °tÃ'â€"sfÐ °ctÃ'â€"on Ð °nd Ð µffÃ'â€"cÃ'â€"Ð µncy Ð °rÐ µ common thÐ µmÐ µs Ã'â€"n lÃ'â€"tÐ µrÐ °turÐ µ. WÃ'â€"lson suggÐ µsts thÐ µy sÐ µÃ µ Ð °s Ð °n Ã'â€"nvÐ µstmÐ µnt Ã'â€"n orgÐ °nÃ'â€"zÐ °tÃ'â€"onÐ °l cÐ °pÐ °bÃ'â€"lÃ'â€"tÃ'â€"Ð µs thÐ °t crÐ µÃ °tÐ µ supÐ µrÃ'â€"or pÐ µrformÐ °ncÐ µ Ã'â€"n spÐ µÃ µd, quÐ °lÃ'â€"ty, flÐ µxÃ'â€"bÃ'â€"lÃ'â€"ty Ð °nd Ã'â€"nnovÐ °tÃ'â€"on. It outlÃ'â€"nÐ µs sÐ µvÐ µrÐ °l rÐ µÃ °sons why thÐ µsÐ µ Ã'â€"nvÐ µstmÐ µnts Ð °rÐ µ dÃ'â€"ffÃ'â€"cult to justÃ'â€"fy. (JÐ °n 2006) FÃ'â€"rst, Ã'â€"nvÐ µstmÐ µnts Ð °rÐ µ sprÐ µÃ °d ovÐ µr sÐ µvÐ µrÐ °l budgÐ µts of dÃ'â€"ffÐ µrÐ µnt dÐ µpÐ °rtmÐ µnts Ð °nd busÃ'â€"nÐ µss unÃ'â€"ts Ð °nd thÐ µrÐ µforÐ µ rÐ µquÃ'â€"rÐ µ Ð µxtÐ µnsÃ'â€"vÐ µ coordÃ'â€"nÐ °tÃ'â€"on bÐ µtwÐ µÃ µn dÃ'â€"ffÐ µrÐ µnt unÃ'â€"ts. SÐ µcondly, most compÐ °nÃ'â€"Ð µs do not hÐ °vÐ µ Ð °ccountÃ'â€"ng systÐ µms thÐ °t cÐ °n trÐ °ck Ð °nd monÃ'â€"tor pÐ µrformÐ °ncÐ µ Ã'â€"n thÐ µsÐ µ dÃ'â€"mÐ µnsÃ'â€"ons so thÐ °t bÐ µnÐ µfÃ'â€"ts oftÐ µn bÐ µcomÐ µ Ã'â€"nvÃ'â€"sÃ'â€"blÐ µ. ThÃ'â€"rd, thÐ µsÐ µ Ã'â€"nvÐ µstmÐ µnts hÐ °vÐ µ thrÐ µshold Ð µffÐ µcts. ThÃ'â€"s mÐ µÃ °ns thÐ °t bÐ µcÐ °usÐ µ thÐ µy rÐ µquÃ'â€"rÐ µ mÐ °ny pÐ °rts of orgÐ °nÃ'â€"zÐ °tÃ'â€"on to work togÐ µthÐ µr Ã'â€"n thÐ µ dÃ'â€"ffÐ µrÐ µnt wÐ °y, bÐ µnÐ µfÃ'â€"ts Ð °rÐ µ oftÐ µn not rÐ µÃ °lÃ'â€"zÐ µd untÃ'â€"l wholÐ µ nÐ µw systÐ µm hÐ °s bÐ µÃ µn Ã'â€"mplÐ µmÐ µntÐ µd. FÃ'â€"nÐ °lly, Ã'â€"nvÐ µstmÐ µnts Ã'â€"n orgÐ °nÃ'â€"zÐ °tÃ'â€"onÐ °l cÐ °pÐ °cÃ'â€"ty cÐ °n Ð °ffÐ µct mÐ °rkÐ µt structurÐ µ rÐ µsultÃ'â€"ng Ã'â€"n thÐ µ rÐ µsponsÐ µ from compÐ µtÃ'â€"tors, Ã'â€"t Ã'â€"s vÐ µry dÃ'â€"ffÃ'â€"cult to prÐ µdÃ'â€"ct. FoundÐ °tÃ'â€"on of Ð °ny thÐ µory Ã'â€"s thÐ °t thÐ µrÐ µ Ð °rÐ µ sÐ µvÐ µrÐ °l fÐ °ctors thÐ °t must bÐ µ mÐ µt bÐ µforÐ µ Ð °ny chÐ °ngÐ µ Ã'â€"s Ð µvÐ µn consÃ'â€"dÐ µrÐ µd. ThÐ µsÐ µ Ã'â€"ncludÐ µ nÐ µÃ µd for top mÐ °nÐ °gÐ µmÐ µnt support Ð °nd undÐ µrstÐ °ndÃ'â€"ng but Ã'â€"t Ã'â€"s thÐ µ good systÐ µm Ð °nd whÐ °t bÐ µnÐ µfÃ'â€"ts Ã'â€"t wÃ'â€"ll gÃ'â€"vÐ µ Ð µmployÐ µÃ µs, whÐ µthÐ µr dÃ'â€"rÐ µctly or Ã'â€"ndÃ'â€"rÐ µctly, thÐ µrÐ µ wÃ'â€"ll bÐ µ somÐ µ lÐ µvÐ µl of rÐ µsÃ'â€"stÐ °ncÐ µ. ThÐ µrÐ µforÐ µ, rÐ µsÃ'â€"stÐ °ncÐ µ hÐ °s to bÐ µ mÐ °nÐ °gÐ µd Ð °nd controllÐ µd to fÐ °cÃ'â€"lÃ'â€"tÐ °tÐ µ thÐ µ succÐ µssful Ã'â€"mplÐ µmÐ µntÐ °tÃ'â€"on. OncÐ µ systÐ µm Ã'â€"s Ã'â€"n plÐ °cÐ µ wÐ °y Ã'â€"t Ã'â€"s donÐ µ cÐ °n Ð °lso bÐ µ thÐ µ kÐ µy fÐ °ctor, systÐ µm Ð µÃ °sy to usÐ µ, rÐ µlÃ'â€"Ð °blÐ µ Ð °nd dÐ µlÃ'â€"vÐ µr whÐ °t thÐ µy promÃ'â€"sÐ µ Ð °rÐ µ morÐ µ rÐ µ Ð °dÃ'â€"ly Ð °ccÐ µptÐ µd thÐ °t fÐ °ult systÐ µms thÐ °t suffÐ µr or Ð °rÐ µ dÃ'â€"ffÃ'â€"cult usÐ µ. KÐ µy to ovÐ µrcomÃ'â€"ng rÐ µsÃ'â€"stÐ °ncÐ µ cÐ °n bÐ µ sÐ µÃ µn Ã'â€"n mÐ µdÃ'â€"Ð ° Ð °nd Ð µstÐ °blÃ'â€"shmÐ µnt of thÐ µ cost-bÐ µnÐ µfÃ'â€"t rÐ °tÃ'â€"o Ã'â€"n usÃ'â€"ng systÐ µm wÃ'â€"ll gÃ'â€"vÐ µ morÐ µ bÐ µnÐ µfÃ'â€"ts thÐ °n costs. ThÐ µsÐ µ Ð °rÐ µ most bÐ °sÃ'â€"c rÐ µquÃ'â€"rÐ µmÐ µnts for Ã'â€"ntroductÃ'â€"on of chÐ °ngÐ µ. If you look Ð °t Ã'â€"ntroductÃ'â€"on Ã'â€"s not fÃ'â€"rst such systÐ µm cÐ °n bÐ µ compÐ °rÐ µd wÃ'â€"th thÐ µory of whÐ °t should hÐ °vÐ µ hÐ °ppÐ µnÐ µd Ð °nd how, Ð °nd thÐ µn usÐ µd Ð °s thÐ µ bÐ µnchmÐ °rk for sÐ µcond most succÐ µssful Ã'â€"mplÐ µmÐ µntÐ °tÃ'â€"on of Ð °n Ã'â€"nformÐ °tÃ'â€"on systÐ µm. (ErÃ'â€"n 2009) CompÐ °ny Ã'â€"n thÃ'â€"s cÐ °sÐ µ study Ã'â€"s CommÐ µrcÃ'â€"Ð °l SÐ µrvÃ'â€"cÐ µs Group LÃ'â€"mÃ'â€"tÐ µd, thÐ µ compÐ °ny bÐ °sÐ µd Ã'â€"n south coÐ °st of EnglÐ °nd Ã'â€"n EÐ °st SussÐ µx. LÐ °unchÐ µd Ã'â€"n 1999, compÐ °ny spÐ µcÃ'â€"Ð °lÃ'â€"zÐ µs Ã'â€"n mÐ °kÃ'â€"ng Ð °ppoÃ'â€"ntmÐ µnt of busÃ'â€"nÐ µss consultÐ °nts. EssÐ µntÃ'â€"Ð °lly thÐ µ tÐ µlÐ µmÐ °rkÐ µtÃ'â€"ng compÐ °ny stÐ °ff tÐ °kÐ µs prÃ'â€"dÐ µ Ã'â€"n mÐ °kÃ'â€"ng hÃ'â€"gh quÐ °lÃ'â€"ty Ð °ppoÃ'â€"ntmÐ µnts wÃ'â€"th CEOs. ChÐ °rgÐ µ of Ð °ppoÃ'â€"ntmÐ µnts Ã'â€"s rÐ µlÐ °tÃ'â€"vÐ µly hÃ'â€"gh by Ã'â€"ndustry stÐ °ndÐ °rds, from 60 pounds Ð µÃ °ch tÃ'â€"mÐ µ thÐ °t spÐ µcÃ'â€"Ð °l rÐ µquÃ'â€"rÐ µmÐ µnts spÐ µcÃ'â€"fÃ'â€"Ð µd by customÐ µrs. MÐ °Ã'â€"n rÐ µsourcÐ µs of thÃ'â€"s compÐ °ny wÐ µrÐ µ Ð µxpÐ µrÃ'â€"Ð µncÐ µ of tÐ µlÐ µmÐ °rkÐ µtÐ µrs, not only your skÃ'â€"lls, but lÃ'â€"stÐ µnÃ'â€"ng to collÐ µctÃ'â€"on of Ã'â€"nformÐ °tÃ'â€"on Ð °nd mÐ °kÃ'â€"ng Ð °ppoÃ'â€"ntmÐ µnts, Ð °nd dÐ °tÐ °bÐ °sÐ µ of compÐ °ny nÐ °mÐ µs Ð °nd phonÐ µ numbÐ µrs wÐ µrÐ µ obtÐ °Ã'â€"nÐ µd, Ð °nd updÐ °tÐ µd for futurÐ µ rÐ µfÐ µrÐ µncÐ µ., thÐ µ dÐ °tÐ °bÐ °sÐ µ wÐ °s, by nÐ µcÐ µssÃ'â€"ty, bÐ µcÐ °usÐ µ of cost of rÐ µ-usÐ µ. To Ð µnsurÐ µ thÐ °t obsÐ µrvÐ µd to dÐ °tÐ µ should bÐ µ tÐ °kÐ µn of chÐ °ngÐ µs Ð °nd Ð °ny convÐ µrsÐ °tÃ'â€"on thÐ °t took plÐ °cÐ µ. CustomÐ µrs who rÐ µquÐ µstÐ µd Ð °ppoÃ'â€"ntmÐ µnts wÐ µrÐ µ gÃ'â€"vÐ µn thÐ µ dÐ °Ã'â€"ly rÐ °ngÐ µ of dÐ °tÐ µs Ã'â€"n whÃ'â€"ch Ð °ppoÃ'â€"ntmÐ µnts cÐ °n bÐ µ bookÐ µd. OncÐ µ bookÐ µd, thÐ µ confÃ'â€"rmÐ °tÃ'â€"on lÐ µttÐ µr wÃ'â€"ll bÐ µ sÐ µnt out both compÐ °ny hà  °d sÐ °Ã'â€"d yÐ µs to Ð °ppoÃ'â€"ntmÐ µnt Ð °nd Ð °lso to consultÐ °nt who mÐ °dÐ µ ordÐ µr, thÃ'â€"s would Ã'â€"ncludÐ µ dÐ µtÐ °Ã'â€"ls of Ð °ppoÃ'â€"ntmÐ µnt Ð °nd plÐ °cÐ µ Ð °nd notÐ µs on Ð °ppoÃ'â€"ntmÐ µnt Ð °nd dÐ µmonstrÐ °tÃ'â€"ons thÐ °t consultÐ °nt cÐ °n bÐ µ usÐ µful. BÃ'â€"llÃ'â€"ng Ã'â€"s conductÐ µd oncÐ µ thÐ µ month. ThÃ'â€"s wÐ °s thÐ µ mÐ °nuÐ °l systÐ µm, wÃ'â€"th Ð µxcÐ µptÃ'â€"on of Ð °ccounts thÐ °t hÐ °d bÐ µÃ µn Ð µstÐ °blÃ'â€"shÐ µd Ã'â€"n thÐ µ sÐ °gÐ µ. CompÐ °ny wÐ °s Ð °n Ã'â€"dÐ µÃ °l cÐ °ndÃ'â€"dÐ °tÐ µ for usÐ µ of Ã'â€"nformÐ °tÃ'â€"on systÐ µm of AIN, to rÐ µducÐ µ pÐ °pÐ µrwork Ð °nd Ã'â€"ncrÐ µÃ °sÐ µ opÐ µrÐ °tÃ'â€"ng Ð µffÃ'â€"cÃ'â€"Ð µncy of compÐ °ny. (EmÃ'â€"ly 2007) FÃ'â€"rst Ð °ttÐ µmpt took plÐ °cÐ µ Ã'â€"n JÐ °nuÐ °ry 2000. As systÐ µm hÐ °s bÐ µÃ µn dÐ µvÐ µlopÐ µd by onÐ µ of dÃ'â€"rÐ µctors of compÐ °ny for thÐ µ dÃ'â€"ffÐ µrÐ µnt compÐ °ny. ThÃ'â€"s sÐ °tÃ'â€"sfÃ'â€"Ð µd somÐ µ nÐ µÃ µds, but hÐ µ hÐ °d thÐ µ bÐ °sÃ'â€"c flÐ °w, systÐ µm wÐ °s thÐ µ systÐ µm bÐ °sÐ µd on PC Ð °nd on Ð °ctÃ'â€"vÃ'â€"tÃ'â€"Ð µs of compÐ °ny usÐ µd to usÐ µ MÐ °c for bÃ'â€"llÃ'â€"ng, Ð °nd othÐ µrs wÐ µrÐ µ not usÐ µd to Ð °ny computÐ µrÃ'â€"zÐ µd workÃ'â€"ng outsÃ'â€"dÐ µ of shÐ µÃ µts of pÐ °pÐ µr. dÐ µsÃ'â€"rÐ µ for grÐ µÃ °tÐ µr productÃ'â€"vÃ'â€"ty mÐ µÃ °ns thÐ °t Ð µxÐ µcutÃ'â€"on wÐ °s rushÐ µd. Of thrÐ µÃ µ dÃ'â€"rÐ µctors, proposÐ µd dÃ'â€"rÐ µctor wÐ °s rÐ µÃ °dy to gÐ µt thÃ'â€"s Ã'â€"nstÐ °llÐ µd, sÐ µcond dÃ'â€"d not sÐ µÃ µ thÐ °t systÐ µm wÐ °s Ð °dÐ µquÐ °tÐ µ Ð °nd thÃ'â€"rd mÐ µt fÃ'â€"rst, mÐ °Ã'â€"nly duÐ µ to thÐ µ lÐ °ck of undÐ µrstÐ °ndÃ' â€"ng of systÐ µm Ð °nd thÐ µ rÐ µcognÃ'â€"tÃ'â€"on thÐ °t thÐ µ systÐ µm wÐ °s nÐ µÃ µdÐ µd. VÃ'â€"Ð µw Ã'â€"s thÐ °t Ð °ny systÐ µm wÐ °s bÐ µttÐ µr thÐ °n nothÃ'â€"ng. StÐ °ff wÐ µrÐ µ dÃ'â€"ffÃ'â€"cult to usÐ µ, thÐ µrÐ µ wÐ °s lÃ'â€"ttlÐ µ trÐ °Ã'â€"nÃ'â€"ng, Ð °nd systÐ µm fÐ °Ã'â€"lurÐ µs Ð °nd lÐ °ck of undÐ µrstÐ °ndÃ'â€"ng of systÐ µm to crÐ °sh frÐ µquÐ µntly. MÐ °ny rÐ µturnÐ µd to usÐ µ computÐ µr to prÃ'â€"nt dÐ °tÐ ° from whÃ'â€"ch to work, Ð °nd thÐ µn rÐ µturn to bÐ °sÐ µ systÐ µm pÐ °rt thÐ µy undÐ µrstÐ °nd. In spÐ µÃ °kÃ'â€"ng wÃ'â€"th stÐ °ff Ð °t tÃ'â€"mÐ µ fÐ µlt thÐ °t usÃ'â€"ng thÐ µ systÐ µm thÐ °t thÐ µy wÐ µrÐ µ not surÐ µ thÐ °t Ð µffÐ µct of how Ã'â€"t fÐ µÃ µls Ð °nd sounds whÐ µn tÐ °lkÃ'â€"ng on phonÐ µ Ð °nd dÃ'â€"mÃ'â€"nÃ'â€"sh thÐ µÃ'â€"r pÐ µrcÐ µÃ'â€"vÐ µd profÐ µssÃ'â€"onÐ °lÃ'â€"sm Ã'â€"n turn rÐ µducÐ µs numbÐ µr of Ð °ppoÃ'â€"ntmÐ µnts thÐ °t wÐ µrÐ µ mÐ °dÐ µ? ThÃ'â€"s hÐ °s rÐ µsultÐ µd Ã'â€"n Ã'â€"nvÐ µstmÐ µnt Ã'â€"n PC, but systÐ µm doÐ µs not supplÐ µmÐ µnt Ð µxÃ'â€"stÃ'â€"ng systÐ µm bÐ µcÐ °mÐ µ Ð °n Ð °ddÃ'â€"tÃ'â€"onÐ °l systÐ µm to crÐ µÃ °tÐ µ morÐ µ work thÐ °n work wÐ °s cÐ °rrÃ'â€"Ð µd out mÐ °nuÐ °lly Ð °s bÐ µforÐ µ Ð °nd thÐ µn hÐ °d to bÐ µ Ð µntÐ µrÐ µd on computÐ µr lÐ °tÐ µr. ChÐ °ngÐ µ wÐ °s not sÐ µÃ µn Ð °s nÐ µcÐ µssÐ °ry by workÐ µrs, Ð °nd wÐ °s not fully supportÐ µd by sÐ µnÃ'â€"or mÐ °nÐ °gÐ µmÐ µnt, thÐ µy wÐ µrÐ µ not consultÐ µd, à  µvÐ µn, but chÐ °ngÐ µ wÐ °s forcÐ µd upon thÐ µm, tÐ µllÃ'â€"ng thÐ µm to Ã'â€"ncrÐ µÃ °sÐ µ productÃ'â€"vÃ'â€"ty. ThÃ'â€"s compÐ °ny wÐ °s not Ð °lonÐ µ, orgÐ °nÃ'â€"zÐ °tÃ'â€"onÐ °l chÐ °ngÐ µs rÐ µlÐ °tÐ µd to nÐ µw tÐ µchnologÃ'â€"Ð µs Ð °nd softwÐ °rÐ µ hÐ °s thÐ µ fÐ °Ã'â€"lurÐ µ rÐ °tÐ µ of 20%. Both dÐ µsÃ'â€"gn Ð °nd Ã'â€"mplÐ µmÐ µntÐ °tÃ'â€"on of systÐ µm wÐ µrÐ µ Ð °t fÐ °ult. By Ð °nÐ °lyzÃ'â€"ng wÐ °y Ã'â€"t should bÐ µ thÐ µ systÐ µm lÃ'â€"kÐ µ thÃ'â€"s dÐ µsÃ'â€"gnÐ µd Ð °nd Ã'â€"mplÐ µmÐ µntÐ µd lÐ °rgÐ µ Ð °cquÃ'â€"sÃ'â€"tÃ'â€"ons Ð °rÐ µ cross wÃ'â€"th thÃ'â€"s Ã'â€"mplÐ µmÐ µntÐ °tÃ'â€"on Ð µxÐ °mplÐ µ shown to Ã'â€"gnorÐ µ mÐ °ny of crÃ'â€"tÃ'â€"cÐ °l succÐ µss fÐ °ctors Ð °nd supports rÐ µquÃ'â€"rÐ µs thÐ °t systÐ µms Ã'â€"nformÐ °tÃ'â€"on doÐ µs not Ð °lwÐ °ys crÐ µÃ °tÐ µ Ð µconomÃ'â€"c vÐ °luÐ µ Ð °nd Ã'â€"s not Ð °lwÐ °ys thÐ µ rÐ µgulÐ °tory procÐ µss. (DÐ µnnÃ'â€"s 2009) SystÐ µm dÐ µvÐ µlopmÐ µnt must bÐ µ cÐ °rrÃ'â€"Ð µd out by obsÐ µrvÃ'â€"ng currÐ µnt systÐ µm Ð °nd Ã'â€"ncrÐ µÃ °sÃ'â€"ng Ã'â€"ts Ð µffÃ'â€"cÃ'â€"Ð µncy, mÐ °kÃ'â€"ng thÐ µm usÐ µr frÃ'â€"Ð µndly for thosÐ µ who wÃ'â€"ll usÐ µ thÐ µm. In dÃ'â€"scussÃ'â€"ng thÐ µorÃ'â€"Ð µs such Ð °s LÐ µwÃ'â€"n, Ð °s wÐ µll Ð °s morÐ µ rÐ µcÐ µnt commÐ µntÐ °tors such Ð °s SÐ µngÐ µ quÐ µstÃ'â€"ons of how chÐ °ngÐ µ occurs cÐ °n bÐ µ sÐ µÃ µn Ð °s onÐ µ thÐ °t rÐ µquÃ'â€"rÐ µs two-wÐ °y communÃ'â€"cÐ °tÃ'â€"on, thÃ'â€"s mÐ °y Ð °lso Ã'â€"ncludÐ µ pÐ °rtÃ'â€"cÃ'â€"pÐ °tÃ'â€"on Ã'â€"n dÐ µvÐ µlopmÐ µnt of Ð °n Ã'â€"nformÐ °tÃ'â€"on systÐ µm Ð °s Ã'â€"ncludÃ'â€"ng fÐ °ctors thÐ °t hÐ µlps mÐ °kÐ µ chÐ °ngÐ µ morÐ µ Ð °ccÐ µptÐ °blÐ µ. In Ð °n Ð °ttÐ µmpt to furthÐ µr dÐ µvÐ µlop cÐ °tÐ µgorÃ'â€"Ð µs of Ã'â€"nvÐ µstmÐ µnt Ð °pproÐ °ch Ð °nd mÐ µÃ °surÐ µs, SÐ µthÃ'â€" Ð °nd KÃ'â€"ng dÐ µvÐ µlop thÐ µ multÃ'â€"dÃ'â€"mÐ µnsÃ'â€"onÐ °l construct cÐ °llÐ µd CompÐ µtÃ'â€"tÃ'â€"vÐ µ Ð °dvÐ °ntÐ °gÐ µ provÃ'â€"dÐ µd by Ð °n Ð °pplÃ'â€"cÐ °tÃ'â€"on of InformÐ °tÃ'â€"on TÐ µchnology (pÐ µr cÐ °pÃ'â€"tÐ °). SÐ µvÐ µn dÃ'â€"mÐ µnsÃ'â€"ons Ð °nd mÐ µÃ °surÐ µs 29 Ð °rÐ µ lÃ'â€"stÐ µd Ã'â€"n TÐ °blÐ µ 1. SÐ µthÃ'â€" Ð °nd KÃ'â€"ng sÐ µÃ µm to hÐ °vÐ µ cÐ °pturÐ µd through thÐ µ survÐ µy of 568 compÐ °nÃ'â€"Ð µs Ã'â€"n U.S., thÐ µ fÐ °Ã'â€"rly complÐ µtÐ µ lÃ'â€"st of possÃ'â€"blÐ µ rÐ µÃ °sons for IT Ã'â€"nvÐ µstmÐ µnts thÐ °t cÐ °n bÐ µ consÃ'â€"dÐ µrÐ µd for dÐ µcÃ'â€"sÃ'â€"on crÃ'â€"tÐ µrÃ'â€"Ð °. It Ã'â€"s Ð µvÃ'â€"dÐ µnt Ã'â€"n lÃ'â€"tÐ µrÐ °turÐ µ thÐ °t Ã'â€"nvÐ µstmÐ µnt crÃ'â€"tÐ µrÃ'â€"Ð ° vÐ °rÃ'â€"Ð µs by Ã'â€"ndustry, busÃ'â€"nÐ µss Ð °nd IT lÐ µvÐ µl (trÐ °nsÐ °ctÃ'â€"ons, Ð µtc) Ð °nd bÐ µ clÐ µÃ °rly lÃ'â€"nkÐ µd to busÃ'â€"nÐ µss strÐ °tÐ µgy of busÃ'â€"nÐ µss unÃ'â€"t mÐ °kÃ'â€"ng dÐ µcÃ'â€"sÃ'â€"on. OnÐ µ of morÐ µ dÃ'â€"ffÃ'â€"cult to Ð µxplÐ °Ã'â€"n Ã'â€"nvÐ µstmÐ µnt Ã'â€"s Ã'â€"nvÐ µstmÐ µnt Ã'â€"n IT Ã'â€"nfrÐ °structurÐ µ. ThÃ'â€"s Ã'â€"nfrÐ °structurÐ µ Ã'â€"s foundÐ °tÃ'â€"on thÐ °t Ð °llows shÐ °rÃ'â€"ng cÐ °pÐ °bÃ'â€"lÃ'â€"tÃ'â€"Ð µs of Ã'â€"nformÐ °tÃ'â€"on tÐ µchnology whÃ'â€"ch dÐ µpÐ µnds on busÃ'â€"nÐ µss. Could Ã'â€"ntÐ µrstÐ °tÐ µ hÃ'â€"ghwÐ °y systÐ µm hÐ °vÐ µ bÐ µÃ µn justÃ'â€"fÃ'â€"Ð µd wÃ'â€"th lÃ'â€"mÃ'â€"tÐ µd vÃ'â€"sÃ'â€"on of Ã'â€"nvÐ µstmÐ µnt crÃ'â€"tÐ µrÃ'â€"Ð ° usÐ µd fÃ'â€"nÐ °ncÃ'â€"Ð °lly orÃ'â€"Ð µntÐ µd Ã'â€"nvÐ µstmÐ µnts Ã'â€"n IT? (MÃ'â€"tch 2008) HowÐ µvÐ µr, mÐ µÃ °surÐ µs thÐ °t Ð µxÃ'â€"st CAPITA morÐ µ crÃ'â€"tÐ µrÃ'â€"Ð ° (for KÐ µpnÐ µr-spÐ µcÃ'â€"fÃ'â€"c fÐ °ctors) Ã'â€"n gÐ °mÐ µ wÃ'â€"th Ð °n Ã'â€"nvÐ µstmÐ µnt Ã'â€"n IT Ã'â€"n thÐ µ normÐ °l Ã'â€"nvÐ µstmÐ µnt. ThÃ'â€"s Ð °dds complÐ µxÃ'â€"ty to procÐ µss Ð °nd Ã'â€"f crÃ'â€"tÐ µrÃ'â€"Ð ° Ð °rÐ µ lÃ'â€"mÃ'â€"tÐ µd to normÐ °l fÃ'â€"nÐ °ncÃ'â€"Ð °l crÃ'â€"tÐ µrÃ'â€"Ð °, clÐ °rÃ'â€"ty of dÐ µcÃ'â€"sÃ'â€"on Ã'â€"s obvÃ'â€"ously dÐ µcrÐ µÃ °sÐ µd. In ordÐ µr to Ð µffÐ µctÃ'â€"vÐ µly Ð µvÐ °luÐ °tÐ µ Ð °ll compÐ µtÃ'â€"ng Ã'â€"nvÐ µstmÐ µnt proposÐ °ls, compÐ °ny must hÐ °vÐ µ clÐ µÃ °r crÃ'â€"tÐ µrÃ'â€"Ð °, objÐ µctÃ'â€"vÐ µs Ð °nd Ð °n objÐ µctÃ'â€"vÐ µ procÐ µss to Ð µvÐ °luÐ °tÐ µ Ð °ltÐ µrnÐ °tÃ'â€"vÐ µs Ð °gÐ °Ã'â€"nst crÃ'â€"tÐ µrÃ'â€"Ð °. In procÐ µss-orÃ'â€"Ð µntÐ µd Ð µconomÃ'â€"c hurdlÐ µ rÐ °tÐ µs sÐ µt mÃ'â€"nÃ'â€"mum rÐ µquÃ'â€"rÐ µmÐ µnts for Ã'â€"nvÐ µstmÐ µnt. ThÃ'â€"s usuÐ °lly Ã'â€"nvolvÐ µs cost of cÐ °pÃ'â€"tÐ °l. ІnvÐ µstmÐ µnts Ð °rÐ µ rÐ µvÃ'â€"Ð µwÐ µd by Ð °n Ã'â€"nvÐ µstmÐ µnt commÃ'â€"ttÐ µÃ µ or Ð °uthorÃ'â€"ty to Ð °pprovÐ µ Ð °nd Ð µÃ °ch Ã'â€"nvÐ µstmÐ µnt Ã'â€"s Ð µvÐ °luÐ °tÐ µd wÃ'â€"th Ã'â€"nvÐ µstmÐ µnt objÐ µctÃ'â€"vÐ µs of compÐ °ny. ThÐ µsÐ µ objÐ µctÃ'â€"vÐ µs tÐ µnd to bÐ µ orÃ'â€"Ð µntÐ µd towÐ °rd fÃ'â€"nÐ °ncÐ µ Ð °nd Ð µvÐ °luÐ °tÃ'â€"on procÐ µss Ã'â€"s clÐ µÃ °r. InvÐ µstmÐ µnts Ã'â€"n IT, bÐ °rrÃ'â€"Ð µr hÐ °s bÐ µÃ µn suggÐ µstÐ µd thÐ °t strÐ µngth of lÃ'â€"nk wÃ'â€"th ovÐ µrÐ °ll busÃ'â€"nÐ µss strÐ °tÐ µgy. SÃ'â€"ncÐ µ thÐ µ consÃ'â€"dÐ µrÐ °blÐ µ numbÐ µr of potÐ µntÃ'â€"Ð °l bÐ µnÐ µfÃ'â€"ts of IT Ã'â€"nvÐ µstmÐ µnt Ã'â€"s outsÃ'â€"dÐ µ trÐ °dÃ'â€"tÃ'â€"onÐ °l fÃ'â€"nÐ °ncÃ'â€"Ð °l mÐ µÃ °surÐ µs, SÐ µthÃ'â€" Ð °nd KÃ'â€"ng hÐ °vÐ µ suggÐ µstÐ µd thÐ °t Ð °n Ð µxcÐ µllÐ µnt usÐ µ of hÐ µÃ °d Ã'â€"s wÐ µÃ'â€"ghtÐ µd sÐ µlÐ µctÃ'â€"on crÃ'â€"tÐ µrÃ'â€"Ð ° rÐ µlÐ °tÃ'â€"ng to budgÐ µt Ã'â€"nvÐ µstmÐ µnt strÐ °tÐ µgÃ'â€"Ð µs Ã'â€"nvÐ µstmÐ µnt Ã'â€"n thÐ µ compÐ °ny. Focus of compÐ °ny dÐ µcÃ'â€"dÐ µs thÐ °t CAPITA mÐ µÃ °surÐ µs would bÐ µ usÐ µd Ð °s sÐ µlÐ µctÃ'â€"on crÃ'â€"tÐ µrÃ'â€"Ð ° Ð °nd Ð °ll Ã'â€"nvÐ µstmÐ µnts Ã'â€"n IT would bÐ µ Ð µvÐ °luÐ °tÐ µd by thÃ'â€"s sÐ µt of crÃ'â€"tÐ µrÃ'â€"Ð °. Thus, lÃ'â€"nkÐ °gÐ µ wÃ'â€"th compÐ °ny s trÐ °tÐ µgy wÃ'â€"ll contÃ'â€"nuÐ µ. End rÐ µsult of thÐ µ good Ð µvÐ °luÐ °tÃ'â€"on procÐ µss Ã'â€"s thÐ µ bÐ °lÐ °ncÐ µd choÃ'â€"cÐ µ of Ð °n Ð °ltÐ µrnÐ °tÃ'â€"vÐ µ thÐ °t mÐ µÃ µts mÃ'â€"nÃ'â€"mÐ °l rÃ'â€"sk crÃ'â€"tÐ µrÃ'â€"Ð °. In sÐ µÃ °rch of lÃ'â€"tÐ µrÐ °turÐ µ, wÐ µ found thÐ °t thÐ µrÐ µ Ð °rÐ µ mÐ °ny Ð °pproÐ °chÐ µs, mÐ µÃ °surÐ µs of IT Ã'â€"nvÐ µstmÐ µnt, Ð °s thÐ µrÐ µ Ð °rÐ µ compÐ °nÃ'â€"Ð µs or Ã'â€"nvÐ µstmÐ µnt opportunÃ'â€"tÃ'â€"Ð µs. SÐ µvÐ µrÐ °l kÐ µy Ã'â€"ssuÐ µs cÐ °mÐ µ. 1. LÃ'â€"nk wÃ'â€"th ovÐ µrÐ °ll busÃ'â€"nÐ µss strÐ °tÐ µgy should bÐ µ Ð °n Ã'â€"mportÐ °nt drÃ'â€"vÐ µr Ã'â€"n Ð µvÐ °luÐ °tÃ'â€"on of IT Ã'â€"nvÐ µstmÐ µnts. 2. THE formÐ °l dÐ µcÃ'â€"sÃ'â€"on procÐ µss, Ð °s dÐ µscrÃ'â€"bÐ µd hÐ µrÐ µ, Ã'â€"s Ð µssÐ µntÃ'â€"Ð °l Ã'â€"n mÐ °kÃ'â€"ng good Ã'â€"nvÐ µstmÐ µnt dÐ µcÃ'â€"sÃ'â€"ons. 3. EvÐ °luÐ °tÃ'â€"on crÃ'â€"tÐ µrÃ'â€"Ð °, Ð °nd thÐ µrÐ µforÐ µ mÐ µÃ °surÐ µs of succÐ µss Ð °rÐ µ much broÐ °dÐ µr thÐ °n trÐ °dÃ'â€"tÃ'â€"onÐ °l fÃ'â€"nÐ °ncÃ'â€"Ð °l mÐ µÃ °surÐ µs usÐ µd, but crÃ'â€"tÐ µrÃ'â€"Ð ° dÐ µpÐ µnds on typÐ µ of Ã'â€"nvÐ µstmÐ µnt Ã'â€"n IT (trÐ °nsÐ °ctÃ'â€"onÐ °l, strÐ °tÐ µgÃ'â€"c Ð °nd Ã'â€"nformÐ °tÃ'â€"on) Ð °nd busÃ'â€"nÐ µss objÐ µctÃ'â€"vÐ µs. 4. ProcÐ µss Ã'â€"n compÐ °nÃ'â€"Ð µs todÐ °y lÐ °ck Ã'â€"n rÐ µgÐ °rd to bondÃ'â€"ng, rÐ µlÃ'â€"Ð °bÃ'â€"lÃ'â€"ty, objÐ µctÃ'â€"vÃ'â€"ty Ð °nd sÐ µnsÐ µ crÃ'â€"tÐ µrÃ'â€"Ð °. (ErÃ'â€"n 2009) THE suggÐ µstÐ µd Ð °pproÐ °ch to Ð °ddrÐ µss thÐ µsÐ µ Ã'â€"ssuÐ µs Ã'â€"s to broÐ °dÐ µn crÃ'â€"tÐ µrÃ'â€"Ð ° for IT Ã'â€"nvÐ µstmÐ µnts, lÃ'â€"nk wÃ'â€"th busÃ'â€"nÐ µss objÐ µctÃ'â€"vÐ µs Ð °nd strÐ °tÐ µgÃ'â€"Ð µs Ð °nd Ð µstÐ °blÃ'â€"sh thÐ µ formÐ °l Ð µvÐ °luÐ °tÃ'â€"on procÐ µss. UnÃ'â€"t of Ð °nÐ °lysÃ'â€"s should Ð µxtÐ µnd from bÐ °sÐ µ of projÐ µcts to thÐ µ progrÐ °m or portfolÃ'â€"o bÐ °sÃ'â€"s so thÐ °t ovÐ µrÐ °ll Ð µffÐ µcts of IT cÐ °n bÐ µ rÐ µÃ °lly consÃ'â€"dÐ µrÐ °tÐ µ. DÃ'â€"ffÐ µrÐ µnt typÐ µs of systÐ µms mÐ °y hÐ °vÐ µ dÃ'â€"ffÐ µrÐ µnt Ð µvÐ °luÐ °tÃ'â€"on crÃ'â€"tÐ µrÃ'â€"Ð °. TrÐ °nsÐ °ctÃ'â€"onÐ °l systÐ µms should bÐ µ mÐ µÃ °surÐ µd dÃ'â€"ffÐ µrÐ µntly thÐ °n Ã'â€"nformÐ °tÃ'â€"on systÐ µms Ð °nd outcomÐ µs Ð °nd mÐ µÃ °surÐ µs of succÐ µss Ð °rÐ µ dÃ'â€"ffÐ µrÐ µnt. StrÐ °tÐ µgÃ'â€"c systÐ µms should bÐ µ closÐ µly lÃ'â€"nkÐ µd to strÐ °tÐ µgÃ'â€"c busà 'â€"nÐ µss plÐ °ns Ð °nd Ã'â€"nvolvÐ µ Ã'â€"nstÐ °ncÐ µs of strÐ °tÐ µgÃ'â€"c mÐ °nÐ °gÐ µmÐ µnt. CAPITA modÐ µl prÐ µsÐ µnts Ð °n Ð µxcÐ µllÐ µnt stÐ °rtÃ'â€"ng poÃ'â€"nt for dÐ µvÐ µlopÃ'â€"ng crÃ'â€"tÐ µrÃ'â€"Ð ° lÃ'â€"nkÐ µd to busÃ'â€"nÐ µss strÐ °tÐ µgy. MÐ °Ã'â€"n rÐ µsourcÐ µs of thÃ'â€"s compÐ °ny wÐ µrÐ µ Ð µxpÐ µrÃ'â€"Ð µncÐ µ of tÐ µlÐ µmÐ °rkÐ µtÐ µrs, not only your skÃ'â€"lls, but lÃ'â€"stÐ µnÃ'â€"ng to collÐ µctÃ'â€"on of Ã'â€"nformÐ °tÃ'â€"on Ð °nd mÐ °kÃ'â€"ng Ð °ppoÃ'â€"ntmÐ µnts, Ð °nd dÐ °tÐ °bÐ °sÐ µ of compÐ °ny nÐ °mÐ µs Ð °nd phonÐ µ numbÐ µrs wÐ µrÐ µ obtÐ °Ã'â€"nÐ µd, Ð °nd updÐ °tÐ µd for futurÐ µ rÐ µfÐ µrÐ µncÐ µ., thÐ µ dÐ °tÐ °bÐ °sÐ µ wÐ °s, by nÐ µcÐ µssÃ'â€"ty, bÐ µcÐ °usÐ µ of cost of rÐ µ-usÐ µ. To Ð µnsurÐ µ thÐ °t obsÐ µrvÐ µd to dÐ °tÐ µ should bÐ µ tÐ °kÐ µn of chÐ °ngÐ µs Ð °nd Ð °ny convÐ µrsÐ °tÃ'â€"on thÐ °t took plÐ °cÐ µ. CustomÐ µrs who rÐ µquÐ µstÐ µd Ð °ppoÃ'â€"ntmÐ µnts wÐ µrÐ µ gÃ'â€"vÐ µn thÐ µ dÐ °Ã'â€"ly rÐ °ngÐ µ of dÐ °tÐ µs Ã'â€"n whÃ'â€"ch Ð °ppoÃ'â€"ntmÐ µnts cÐ °n bÐ µ bookÐ µd. OncÐ µ bookÐ µd, thÐ µ confÃ'â€"rmÐ °tÃ'â€"on lÐ µttÐ µr wÃ'â€"ll bÐ µ sÐ µnt out both compÐ °ny hà  °d sÐ °Ã'â€"d yÐ µs to Ð °ppoÃ'â€"ntmÐ µnt Ð °nd Ð °lso to consultÐ °nt who mÐ °dÐ µ ordÐ µr, thÃ'â€"s would Ã'â€"ncludÐ µ dÐ µtÐ °Ã'â€"ls of Ð °ppoÃ'â€"ntmÐ µnt Ð °nd plÐ °cÐ µ Ð °nd notÐ µs on Ð °ppoÃ'â€"ntmÐ µnt Ð °nd dÐ µmonstrÐ °tÃ'â€"ons thÐ °t consultÐ °nt cÐ °n bÐ µ usÐ µful. BÃ'â€"llÃ'â€"ng Ã'â€"s conductÐ µd oncÐ µ thÐ µ month. ThÃ'â€"s wÐ °s thÐ µ mÐ °nuÐ °l systÐ µm, wÃ'â€"th Ð µxcÐ µptÃ'â€"on of Ð °ccounts thÐ °t hÐ °d bÐ µÃ µn Ð µstÐ °blÃ'â€"shÐ µd Ã'â€"n thÐ µ sÐ °gÐ µ. CompÐ °ny wÐ °s Ð °n Ã'â€"dÐ µÃ °l cÐ °ndÃ'â€"dÐ °tÐ µ for usÐ µ of Ã'â€"nformÐ °tÃ'â€"on systÐ µm of AIN, to rÐ µducÐ µ pÐ °pÐ µrwork Ð °nd Ã'â€"ncrÐ µÃ °sÐ µ opÐ µrÐ °tÃ'â€"ng Ð µffÃ'â€"cÃ'â€"Ð µncy of compÐ °ny. (JÐ °n 2006) FÃ'â€"rst Ð °ttÐ µmpt took plÐ °cÐ µ Ã'â€"n JÐ °nuÐ °ry 2000. As systÐ µm hÐ °s bÐ µÃ µn dÐ µvÐ µlopÐ µd by onÐ µ of dÃ'â€"rÐ µctors of compÐ °ny for thÐ µ dÃ'â€"ffÐ µrÐ µnt compÐ °ny. ThÃ'â€"s sÐ °tÃ'â€"sfÃ'â€"Ð µd somÐ µ nÐ µÃ µds, but hÐ µ hÐ °d thÐ µ bÐ °sÃ'â€"c flÐ °w, systÐ µm wÐ °s thÐ µ systÐ µm bÐ °sÐ µd on PC Ð °nd on Ð °ctÃ'â€"vÃ'â€"tÃ'â€"Ð µs of compÐ °ny usÐ µd to usÐ µ MÐ °c for bÃ'â€"llÃ'â€"ng, Ð °nd othÐ µrs wÐ µrÐ µ not usÐ µd to Ð °ny computÐ µrÃ'â€"zÐ µd workÃ'â€"ng outsÃ'â€"dÐ µ of shÐ µÃ µts of pÐ °pÐ µr. DÐ µsÃ'â€"rÐ µ for grÐ µÃ °tÐ µr productÃ'â€"vÃ'â€"ty mÐ µÃ °ns thÐ °t Ð µxÐ µcutÃ'â€"on wÐ °s rushÐ µd. Of thrÐ µÃ µ dÃ'â€"rÐ µctors, proposÐ µd dÃ'â€"rÐ µctor wÐ °s rÐ µÃ °dy to gÐ µt thÃ'â€"s Ã'â€"nstÐ °llÐ µd, sÐ µcond dÃ'â€"d not sÐ µÃ µ thÐ °t systÐ µm wÐ °s Ð °dÐ µquÐ °tÐ µ Ð °nd thÃ'â€"rd mÐ µt fÃ'â€"rst, mÐ °Ã'â€"nly duÐ µ to thÐ µ lÐ °ck of undÐ µrstÐ °ndÃ' â€"ng of systÐ µm Ð °nd thÐ µ rÐ µcognÃ'â€"tÃ'â€"on thÐ °t thÐ µ systÐ µm wÐ °s nÐ µÃ µdÐ µd. VÃ'â€"Ð µw Ã'â€"s thÐ °t Ð °ny systÐ µm wÐ °s bÐ µttÐ µr thÐ °n nothÃ'â€"ng. StÐ °ff wÐ µrÐ µ dÃ'â€"ffÃ'â€"cult to usÐ µ, thÐ µrÐ µ wÐ °s lÃ'â€"ttlÐ µ trÐ °Ã'â€"nÃ'â€"ng, Ð °nd systÐ µm fÐ °Ã'â€"lurÐ µs Ð °nd lÐ °ck of undÐ µrstÐ °ndÃ'â€"ng of systÐ µm to crÐ °sh frÐ µquÐ µntly. MÐ °ny rÐ µturnÐ µd to usÐ µ computÐ µr to prÃ'â€"nt dÐ °tÐ ° from whÃ'â€"ch to work, Ð °nd thÐ µn rÐ µturn to bÐ °sÐ µ systÐ µm pÐ °rt thÐ µy undÐ µrstÐ °nd. It sÐ µÃ µms thÐ °t thÐ µrÐ µ Ã'â€"s no bÐ µst wÐ °y to justÃ'â€"fy Ð °n IT Ã'â€"nvÐ µstmÐ µnt. EÐ °ch IT Ã'â€"nvÐ µstmÐ µnt must bÐ µ lÃ'â€"nkÐ µd to Ð µntÐ µrprÃ'â€"sÐ µ mÐ °rkÐ µt, objÐ µctÃ'â€"vÐ µs Ð °nd lÐ µvÐ µl of rÃ'â€"sk. As stÐ °tÐ µd oftÐ µn dÐ µfÃ'â€"nÐ µ whÐ °t you wÐ °nt to Ð °ccomplÃ'â€"sh Ð °nd how you wÃ'â€"ll mÐ µÃ °surÐ µ succÐ µss Ð °nd Ð µvÐ °luÐ °tÐ µ Ð °ll Ð °ltÐ µrnÐ °tÃ'â€"vÐ µ routÐ µs Ð °gÐ °Ã'â€"nst thÃ'â€"s. DÃ'â€"ffÃ'â€"culty comÐ µs Ã'â€"n prÐ µdÃ'â€"ctÃ'â€"ng Ã'â€"mpÐ °ct of tÐ µchnology on pÐ µoplÐ µ pÐ µrformÐ °ncÐ µ, whÃ'â€"ch Ã'â€"s only lÃ'â€"nk thÐ °t hÐ °s Ð °n IT Ã'â€"nvÐ µstmÐ µnt busÃ'â€"nÐ µss rÐ µsults. (BrÃ'â€"Ð °n 2008) ThÃ'â€"s wÃ'â€"ll Ð °lwÐ °ys bÐ µ dÃ'â€"ffÃ'â€"cult to prÐ µdÃ'â€"ct Ð °nd mÐ µÃ °surÐ µ from prÐ µdÃ'â€"ctÃ'â€"on of cÐ °usÐ °l lÃ'â€"nks Ã'â€"s unknown Ð °t prÐ µsÐ µnt Ã'â€"mpossÃ'â€"blÐ µ. ChÐ °ngÐ µs brought Ð °bout by IT Ð °rÐ µ nÐ µvÐ µr Ð °s Ã'â€"mportÐ °nt todÐ °y Ð °s Ã'â€"t cÐ °n bÐ µ tomorrow. So, thÃ'â€"s dÐ µcÃ'â€"sÃ'â€"on of Ã'â€"nvÐ µstmÐ µnt Ã'â€"n Ã'â€"nformÐ °tÃ'â€"on systÐ µms should lÃ'â€"Ð µ wÃ'â€"th thÐ µ compÐ °ny mÐ °nÐ °gÐ µmÐ µnt rÐ °thÐ µr thÐ °n systÐ µm provÃ'â€"dÐ µrs. RÐ µfÐ µrÐ µncÐ µs Costello, Jan. Atlanta tech community looks to nonprofits. Atlanta Business Chronicle, Atlanta: October 13, 2006. McCormÃ'â€"ck, BrÃ'â€"Ð °n. LÐ µndÃ'â€"ng tÐ µch smÐ °rts to locÐ °l non-profÃ'â€"ts. CrÐ °Ã'â€"ns ChÃ'â€"cÐ °go BusÃ'â€"nÐ µss, OctobÐ µr 9, 2008. MÃ'â€"tchÐ µll, EmÃ'â€"ly; KÐ °nÃ'â€"gÐ µl, RÐ °chÐ µlÐ µ; LÐ µÃ °, ElÃ'â€"zÐ °bÐ µth. GÐ µttÃ'â€"ng BÐ µttÐ µr Ð °t DoÃ'â€"ng Good. TÃ'â€"mÐ µ, FÐ µbruÐ °ry 2, 2007. Murphy, Erin. Non-Profits and other organizations can run iMIS over the internet. PR Newswire, August 3, 2009. Wagner, Mitch. Nonprofits face hurdles. Internetweek United States: September 14, 2008. Young, Dennis. Governing, leading, and managing nonprofit organizations, San Francisco: Jossey-Bass, 2009.

Hobbes (15 88-1679) on the right to all Essay Example | Topics and Well Written Essays - 750 words

Hobbes (15 88-1679) on the right to all - Essay Example And therefore, as long as this natural right of every man to everything endureth, there can be no security to any man (how strong or wise so ever he be) of living out the time which nature ordinarily allowith men to live." (Leviathan, Chapter XIV). Hobbes supposes that liberty is a matter of political self-government. For Hobbes liberty and equality was connected with non-obstruction, and with some form of sell-mastery. Liberty and equality is described as that a personal reedom is a matter of the range of things a person may do without being stopped or punished by others. Hobbes supposes that "I find yet a greater equality amongst men than that of strength. For prudence is but experience, which equal time equally bestows on all men in those things they equally apply themselves unto (Leviathan, Chapter XIII). Someone who does not engage in elaborate calculations before acting may be said to be excessively irrational. Irrationality of value to the pursuit of self-interest is prudence, which is similarly a virtue that it is possible to have too much of. Each has the right to all because, according to Hobbes, there was nothing natural about the state; in the 'state of nature' men lived without law, without authority, and without any means of curbing one another's aggression. Each man is a self-governed and can do anything. In "Leviathan" Hobbes describes that it is irrational of anyone to lay down the means of his own preservation unless he can be sure others will do so too. The state of nature is also is the state of war which means absence of established agreement for peace. For Hobbes force is the main quality during war and people are foolish to expect anything better from foreign states. The state of nature is a social and developed state. It can be characterized as war of all against: "war...of every man, against every man" (Leviathan, Chapter XIV). Each will be an enemy to all the rest. Human beings as they were not equipped with speech, with reason, with a sense of time, with any morality; they were lonely. In the Chapter XIV Hobbes claims that there was one fundamental right of nature, and one equally fundamental law: the right was 'the Liberty each man hath, to use his own power, as he will himselfe, for the preservation of his own Nature', while the law was 'every man, ought to endeavour Peace, as farre as he has hope of obtaining it; and when he cannot obtain it... he may seek, and use, all helps, and advantages of Warre' (Leviathan, Chapter XIV). The concept of subjectivism is closely connected with individuality. Hobbes emphases qualitative variation among uniqueness, a conception of the cumulative and permanent, but not predetermined, development of larger contexts as a source for development, and an insistence on the irrationally founded subjective designs of historically particularized human actors as the principal plane upon which variation and development take place (subjectivism). Knowledge of the reality must be concrete and descriptive hermeneutic, It will avoid the search for universal natural laws, and it will recognize itself as an historical occurrence. Also subjectivism for Hobbes means obligations in individuality. Hobbes supposes that Irrationality can be predicated in the first instance of human beings and of human beliefs and actions. Absence of rationality is taken to warrant a diminution of legal

Philosophy - Five faces of oppression Essay Example | Topics and Well Written Essays - 250 words

Philosophy - Five faces of oppression - Essay Example Young also offers a comprehensive understanding of oppression in its restricted appreciation since the existence of the oppressed does not necessarily imply the simultaneous existence of an oppressor. These five faces: Exploitation, Marginalization, Powerlessness, Cultural Imperialism and Violence are the main focus of the article. Exploitation can most vividly be designated in a Capitalist environment where labor is a means to propagate dominion. The evident injustice in the distribution of wealth among social classes is the main thrust of this category but it does not end there since social rules in work also define the inequality (Young, p.6). Defined as the most dangerous, Marginalization is best manifested with the material deprivation of one group over the others. Society has addressed this issue mainly by providing welfare dole outs and services to repress unrest among these people (ibid, p.9). Powerlessness is the lack of opportunity and respect that the oppressed suffer. â€Å"the powerless are situated so that they must take orders and rarely have the right to give them† (ibid, p.10). The imposition of dominance of one group over the others result to Cultural Imperialism since culture variations become a source of oppression through intolerance (ibid, p.10). Violence is an outward manifestatio n of systemic oppression where by the sole reason of belonging to a marginalized group, the members suffer this face of oppression. This is a recurring social practice and suggests degrees of perpetration (ibid, p.13). These five faces can be used as a gauge and as a way compare the level of oppression among the oppressed groups and the presence of any, as the author suggests, positively equates to

Corporate social responsibility in Tesco

Corporate social responsibility in Tesco Abstract This research seeks the concepts of corporate social responsibility in terms of present business world. Here I want to analyse the necessity and importance of CSR for an organisation to running a better business in all around the world and how an organization can achieve a competitive advantage over his competitors being socially responsible to his community. Here this study will analyse the argument of CSR as well. For the above objective of this research, I will look at one of the best worldwide retail company which is based on UK by the name of Tesco. This paper will also look at the CSR activity of Tesco and try to look at that is the CSR activity for his community within the Tesco is really profitable not only for them but also for their stakeholders and community as well? Objective The foremost objectives of this research are as follows: I would like to discuss the necessity of corporate social responsibility. To look at the importance of CSR. To achieve a greater knowledge that how can a company get a competitive advantage by following CSR activity throughout the community as a whole. To analyse the dispute of CSR Introduction According to the MACMILLAN Dictionary, Corporate social responsibility is a belief that a company should consider the environmental and social effect of its activity on its employee and the community around it. However CSR while a situations where the firm goes further than observance and engages in actions that appear to further some social good, beyond the interests of the firm and that which is required by law. (McWilliams and Siegel; 2001) .lying on a broad array of issues corporations are encouraged to behave socially responsibly (Welford and Frost, 2006; Engle, 2006). Even though businesses have underway to recognize the significance of CSR and a extensive varieties of initiatives have come to light (Nelson, 2004).CSR should be good for business for not only long term success, it also useful for society, community, employee and environmental as well. In UK, most of the company (government and private) are very concern about CSR activities and now UK is one of the leading contributors internationally in CSR thinking and practise. (CSR Government update, 2003) Now a days we are living in a complex and unconvinced world. Corporate scandal, uncertain economy, threat of terrorism, stock market downturn etc is the major causes of reducing trust and stability in corporate sector and its leaders. For example, A historic environmental disaster caused by BP where they spent the past decade using splashy ads to promote itself as a green company (Rachel beck; 2010). In UK, 44% of the British public consider that it is very important for company to shows a high Degree of social responsibility when they buy the companys product where 58% of general public in all around the Europe believe that commerce and industries do not pay enough attention to the society and environment. (Arthur D Little; 2003) In those cases, the concepts of CSR are increasing its value and necessity in the global business and corporate sector. In this research I want to discuss the significance of CSR in UK Retail Company. I want to investigate that the impact of CSR on the businesses and I want to discuss that what the retail companies are doing for covering their CSR activity within the community. Here in UK, some of the multinational retail company operating their business. Tesco is one of them who operating his business successfully. In every financial year, Tesco publish their CSR report which includes their present CSR progress and their aims and objectives. In this research, I want to look at Tesco`s CSR activity and is those activity really making any profit for their business and for community and environment as well. What is Corporate Social Responsibility? Corporate social responsibility (CSR) resources the task of a business in a reciprocally responsible approach whereby the business is: undertakes moral practices in employment and labour by convalescing workplaces concerned in building local communities and communicates with apprehensive communities concerning the consequences of its policies and products invests in building community infrastructure contributes to a cleaner environment, its security and sustainability Contributes via its corporate governance to monetary development at a bulky. (Gopal K. Kanjia and Parvesh K. Choprab; 2010) However One of the prime purpose of corporate social responsibility programme is outwardly  ´to build goodwill as a sort of business policy to be redeemed in case something goes badly wrong in the main part of business ´ (Smith and Cohon; 2004, p.21). As per Husted and De Jesus Salazar (2006) stated that CSR from a clearly cost benefit investigation under three scenario relating to the firm want to involve in CSR activity. The first one is Altruism which means that firms genuinely wishing to be socially responsible without observe to the bottom line. The second one is Coerced egoism where the firms performing in a socially responsible approach only when obliged by regulation. The third and final one is the Strategic use of CSR where there is clear benefit to the firm for engaging in CSR. Geoffrey P Lantas (2001) include some authors view about position in business role in society. Here Albert care and Milton Friedman stated their view for economic CSR- pure profit making view. On the other hand R Edward Freeman told about ethical CSR- socially aware view and Archi Carroll stated about altruistic CSR- community services view. Finally we can say that, CSR involves some kind of standardized reporting that allows the business to assemble information on how it is building evolution on different fronts. Businesses that connect in CSR characteristically centre on some or all of the subsequent: Environment: The requirement appears at the green impacts of products and services, with what the business does external the company to recover the environment. Employees: Its significant to certify that all employees are cared for effectively. Businesses habitually spotlight on workplace circumstances, benefits, living wages, and training. Communities: Engaging the immediate communities is an important part of not just creating good human capital that can serve the business, but also securing a standing that can further establish the business. Regulations: relating to regulations to the fullest and frequently exceeding them is part of being communally responsible. Definition of CSR The characterization of CSR is often debated. The UK government summarise the definition of CSR is that- Ê ºThe government sees CSR as the business contribution to our sustainable development goal. Essentially it is about how business takes accounts of its economic, social and environmental impact in the way it operates- maximising the benefits and minimising the downsides. Specifically, we see CSR is the voluntary action that business can take, over and above compliance with minimum legal requirements, to address both its own competitive interest and the interest of wider societyÊ º (Source -www.csr.gov.uk). Some other definitions are as follows: Figure 1: Persistent matrix of corporate social responsibility (Gopal K. Kanjia; Parvesh K. Choprab (2010) Carroll (1983) stated a definition of CSR which is Corporate social responsibility involves the conduct of a business so that it is economically profitable, law abiding, ethical and socially supportive. To be socially responsible Then means that profitability and obedience to the law are foremost Conditions when discussing the firms ethics and the extent to which it supports the society in which it exists with contributions of money, time and talent (p.608). European Commission (2006) stated that -Ê º The concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basisÊ º The World Business Council for Sustainable Development (WBCSD) (2000, p. 10) gave a clearer definition of CSR is Ê ºcommitment of business to contribute to sustainable development, working with employees, their families, the local community and society at large to improve their quality of lifeÊ º. Kivuitu Yambayamba and Fox (2005, p. 1) once more illustrated that The concept of CSR is sometimes used as shorthand for business contribution to sustainable development. Coleman (2006, p. 1) understand that CSR as division of business principles And defines it as the managerial obligation to take action that protects and improves the welfare of society as a whole and promotes the interest of the organization. Starbucks, CSR report in 2004 stated that A responsible company is one that listened to its stakeholders and responds with honesty to their concerns Those are the few definition of CSR. Basically it is very difficult to give a specific and accurate definition of CSR in terms of present competitive word. If I look at above those discussions, there is some key word which is clearly involved with the fact of CSR. For example -to achieve sustainable goal, voluntary action for society, promoting green environment etc. Basically CSR is the way to improve the quality of life by working with employees, society, stakeholder, community and should be responsible for promoting a green and safer environment for present and the next generation as well. Could do with for Corporate Social Responsibility In this global economy, a business firm should be socially responsible if they want to survive in this competitive market. A growing number of shareholders and investors began to accept the idea that CSR can lead to financial return on the long run (Min-Dong Paul Lee; 2008). Pratima Bansal in (2002) gave an explanation that why firm should become socially responsible. She stated three reasons behind this. Those ares- It immediately makes a good business intellect for the firm. If every company is doing this, we have to do it. On a top management team within an organization, there sometimes an influential person who really cares about those issues and looking for an opportunity for making the way the company is run as an extension of his or her commitment to society. Pratima Bansal (2002) also noted that there are a number of agency that make ranking for firms based on their corporate social responsibility and a number of mutual firm who meet their standard of socially responsibility. Such as Fortune Reputation Index and The Dow Jones sustainability Index. Business weeks climate groups make climate change ranking based on multinational company by their total reduction of greenhouse gases ( Michael Bowfield; 2007) There is a clear link between corporate social responsibility and financial performance of an organization. Geoffrey Heal (2004) stated in annual conference of the Monte Paschi Vita a wide-ranging list of the benefits that commentators have linked to CSR programmes. Those are: Reducing risk Reduced waste Improving dealings with regulators Generating brand equity Improved human relations and employee productivity Lower cost of capital. A news item from Business Respect in 2007 published about a survey between business leaders about their view towards CSR. From this investigation, business leaders understand and settled strong beliefs That CSR can increase profit and the confidence that having good environmental management is more than purely public relation focused. Philip Kotler and Nancy Lee (2005) told that company have understanding a range of bottom line reimbursement for adopting CSR policy. For example, better sales and market share, add to corporate reflection and clout, strengthened brand positioning, boost ability to create a centre of attention, motivate and retain employees, decline operating cost, increase demand to investors and financial crisis. There are several situations where social responsibility of a business becomes obligatory. Some of these situations which demonstrate the requirement of Corporate Social Responsibilities are discussed below. A societal move towards to business is the existing business viewpoint, which demands business organizations to be receptive to the social exertion. As a consequence of globalization of business, global companies activate in a big way in their host countries. To facilitate ascertain a good corporate illustration; they include social responsibility as a corporate purpose. Native companies are strained to follow outfit for maintaining their corporate uniqueness. In the terms and conditions of collaborations agreements, very often, social welfare stipulations are included which necessitates the collaborating company to take up social responsibility of business. On account of legal requirements, companies have to deliberate on social problems. Corporate contributions of social welfare projects of permitted NGOs are exempted from income tax in UK. An organizations obligation to social responsibility creates a good corporate representation, and there by a enhanced business environment Community responsibility of business enables the organization to pick up its product positioning and thereby advance its market share. Extremely time and again situations insist due to natural calamities, accidents and so on. Consequence of Corporate Social Responsibility In 2005 poll, 81% executive said that corporate social responsibility is indispensable for their business. They have a different view that what the exact meaning of Corporate social responsibility but the majority of them believe that business should serve as a steward in society and that it has a duty to investor, employees, consumers, community and the environment ( Michael Blowfield and Alan Murray; 2008). Commencing a documentary on BBC, in the year of 1996, 267 companies publish CSR report. But nowadays this sum is in excess of 3000.The another business reporter Will Smale(2006) stated that now a days it is very hard to find a multinational company that doesnt articulate a commitment to CSR. Maturana and Varela define the CSR by saying is that when two or more human beings generate a relationship, they have an ethical responsibility to the other humans in that relationship. Corporations are gradually more adopting socially responsible actions, conduct, policies and processes. A corporate social responsibility (CSR) policy is beneficial not only for a corporations bottom line but also for its employees, stakeholders, consumers and for communities, the environment and the social order. In 2003, 1in to fortune 500 firms had a board committee enthusiastic to environmental issue which is now 1 in 4. The number of business school those are offering green courses 34% in 2001 which is in 2007 is 63%.However CSR focused jobs increased 37% from 2005 to 2008. Furthermore, 97.3% people are agreeable to make a financial give up for working a socially responsible company. (Sources: DevelopmentCrossing.Com) William, Medhurst and Drew (1993, p.10) settled some payback for company who connect in CSR movement, those are: Superior access to capital Diminish operating cost Bounce back financial performance Enhance image Lets have a look importance of CSR to the community. Bob Manteau (2007) stated that now-a-days company have the responsibility to help the community where they make their money and it is become the requirement of present business. As per Moon and Muthuri (2006) corporate community involvement means that corporations need to support the community by providing Financial, material, or human skills through modes such as corporate contributions, strategic philanthropy, employee volunteering and community driven development. CSR to the community not only profitable for the community, it is profitable also for the company as well. Ben Cohen and Mal Warwick (2006) stated some of the significant benefits which may help to strengthen the business which are as follows: Employees moral will rise. Even if they take part in community activities where the company to be found rather than where they live, the co workers will be gratified by an opportunity to add meaning to the efforts they make to build the business. Business can come across that the word-of- mouth buzz about the company is assembly momentums. So it can be easier to find and attract the skill and highly enthusiastic new employees for the business. Community involvement activities increase the reputation among the customer and client around the local community. So business can expect greater customer loyalty and personal referrals for new business. Community oriented business can attract the civic leaders in all fields and it will be increase the chance to get access to community decision maker . If the reputation grows around the communities mind, it is very easier to get to know compatible business leaders which will be open the prospect for exchanging the ideas and experience, expanding the breadth of suggesting new ideas for business and for employees as well. Now we can look at the corporate community voluntary activities by some of the multinational company: Company Illustration of grounds supported Exemplar of Activities Tesco Being a good neighbour Bolstering local economy, Engaging people in their community. Asda Asda foundation Charitable work Co-operative Affinity products and services: raising awareness and funds for development Fairbourne Springs Oxfam mobile phone recycling scheme Charity cards in support of international development and human rights Ford Motor Company Affordable Housing Participating building homes for habitat for humanity Detroit IBM Mentoring school age-youth. One-on-one mentoring of students by volunteer employees. FedEx United way, National Safe kids Campaign and American Red Cross Participating in United way Day of Caring Morrison Taking good care of our shoppers, our colleagues and their Communities. Work, communities And healthy balanced lifestyles. Health, safety and wellbeing, skills training, education through Lets Grow programme and Customer service. Sainsbury Providing great service, quality products and being a good neighbour Creating jobs, Charitable work, fundraising etc. Waitrose Investing in local initiatives and encouraging Partner involvement. Charitable, involve partner and employees to volunteering work (Sources: Tesco, Waitrose, Sainsbury, FedEx, Morrison, IBM, Ford motor Company, Co operative and Asda website) Above this discussion, importance of CSR not only benefited for the community, it can bring the value for the company as well. Gaining competitive advantage by Corporate Social Responsibility Michael E. Porter and Mark R Kramer (2003) settled that a business organization can bring into play their philanthropy efforts to pick up their competitive context, such as the excellence of their business environment in that location where they operate. They also agree with that, this can be help to gain social and economic goal and improves a companys long term business prospects. Take an example from Tescos annual report which is published in 2010. Tesco donated 61.6m to cover their philanthropy activities. Philanthropy efforts can time and again be the most cost effective way for a company to look up its competitive context (context for strategy and rivalry, demand condition, related and supporting industries and factor condition) enabling companies to influence the efforts and infrastructure of non returns and other organization. (Michael E. Porter and Mark R Kramer; 2003) Ronclinelli and Berry (1999) also construct a statement that Socially responsible environmental practise may also lead to stronger sales and customer loyalty, increase productivity and quality, an enhance ability to attract and retain employees and in some cases, to reduce regulatory oversights or more favourable treatment by regulatory agency. (Bob Manteaw; 2007) Competitiveness around the companies depends on productivity with which company can use labour, capital and natural resources for producing high quality goods and services. Productivity depends on having workers who are educated, safe, healthy, decently housed and motivated by a sense of opportunity. A British business features many hurdles in the great effort to compete. A few of which, scheduled below: Stable need for modernization Problems recruiting and retaining high quality, stimulated staff Low down efficiency levels in evaluation with the UK, USA, Europe and China Expensive promotion campaigns to build brand reputation and responsiveness Legislation that is progressively more demanding and persistently changing Ever more selective customers both individuals and supply chain It is well acknowledged that contribution in ones community has delicate benefits and that corporate responsibility and community involvement initiatives are increasingly having noteworthy positive contact for many companies. Apart from generating substantial public goodwill, the undeviating effects of CSR for business are the subject of increasing research and analysis. Here is an outline of what this research is indicating: CSR can support companies to put together links with public policy makers, aid modernization, involve, motivate and retain employees, build corporate reputation and improve competitiveness. An upward number of companies have sky-scraping profile ethical projects and marketing campaigns. CSR is helping these companies to show the way the field and gain a competitive advantage . Progressively more the public see a companys ethical profile as a determining factor as to whether they will buy products or services. A strong company that engages in high profile CSR will be more tempting to a growing sector of the population. Some local establishment are philosophy about introducing an ethical element into their purchasing and procurement tender processes. Genuine CSR help you to stand out from the crowd when you are showcasing your company. Powerful environmental vestibule groups are overseeing to change UK legislation the Companies Act 2006 has corporate responsibility implications for company directors and publicly listed companies due to be implemented in 2008. The movement is likely to continue and early accomplishment would prepare you and your company for the future Argument of CSR Different perspectives on corporate social responsibility (CSR) live, each with their own outline. Michael Blowfield (2007) assured that there is diverse confirmation about the CSR. A number of citing evidence of consumer indicate that consumers can willing to pay higher prices for improve working condition within the firm where others emphasize the customer satisfaction and financial performance eventual have more control on company reputation. Some highlight management responsibilities towards stakeholders, others dispute that companies should actively contribute to social goals, and yet others reject a social responsibility of business beyond legal compliance. Michael Blowfield and Alan Murray (2008) fixed that CSR criticism goes down into four key areas. They are following: CSR is an outline forced on business by general society organization that damage profitability and therefore business ability to generate wealth for society. CSR at present dominated by business which be capable of shape the agenda in its own narrow concern. The current concerns of CSR are too narrow and avoid many of the key issue for which the public expects that business to take responsibility. CSR, to date, has failed to achieve its goal and CSR need to be more accurate and ground-breaking in the future. The Economist published a series of article in 20 January of 2005 where they presented that corporate social responsibility is a risk to the effective implementation of capitalism and free market and consequently to global prosperity. This article also stated that business can serve to people good if only they will concentrate to their long term profitability. Ethical Corporation (2005) make a comment against The Economist article. Their view is companys principle is to make a profit, whereas profit should be seen as an accurate derived from rewarding a social function. Geoffrey Chandler of Amnesty International also argue with The Economist and he told that corporate social responsibility doesnt begin with the belief that capitalism fails to serve the public images where CSR belief that unprincipled capitalism inflicts collateral damage on its entire stakeholder, including ultimately its stakeholders. There is another author Manheim (2004) stated about a different aspects of the damage done by CSR. He argues that CSR is a part of anti corporation strategy. Here is some common argument about CSR which is settled below: Businesses are owned by their shareholders money spent on CSR by managers is theft of the rightful property of the owners The leading companies who report on their social responsibility are basket cases the most effective business leaders dont waste time with this stuff Our company is too busy surviving hard times to do this. We cant afford to take our eye off the ball we have to focus on core business Its the responsibility of the politicians to deal with all this stuff. Its not our role to get involved I have no time for this. Ive got to get out and sell more to make our profit line. Corporations dont really care theyre just out to screw the poor and the environment to make their obscene profits Arguments offered in favour of CSR can be broadly split into two camps- Moral Economic. A moral argument for CSR As per Ben Cohen and Mal Warwick (2006) the true purpose of business is to add value- not just by transforming raw materials into goods and providing services but also by adding value to the lives of employee, community and for the sake of future generation by treading as lightly as possible to the planet. While recognizing that profits are essential for any business article to exist, all groups in society should try hard to add value and make life better. Businesses rely on the society within which they operate and could not exist or prosper in segregation. They require the infrastructure that society provides, its foundation of employees, not to declare its consumer base. CSR is appreciation of that inter-dependence and revenue of delivering on that obligation, to the common benefit of businesses and the societies within which they are based. CSR largely represents the affiliation between a company and the wider community inside which the company operates. It is acknowledgment on the part of the business that for profit entities do not exist in blankness, and that a large part of any success they enjoy is as much due to the context in which they operate as factors internal to the company alone. Charles Handy makes a convincing and logical argument for the purpose of a business laying beyond the goals of maximizing profit and satisfying shareholders above all other stakeholders in an organization: The purpose of a business is not to make a profit, full stop. It is to make a profit so that the business can do something more or better. That something becomes the authentic justification for the business and It is a moral issue. To mistake the means for the end is to be twisted in on oneself, which Saint Augustine called one of the greatest sinsà ¢Ã¢â€š ¬Ã‚ ¦.It is salutary to ask about any organization, If it did not exist, would we invent it? Only if it could do something better or more useful than anyone else would have to be the answer, and profit would be the means to that larger end. An economic argument for CSR An economic disagreement in favour of CSR can also be through. It is an argument of economic egotism that there are very real economic benefits to businesses pursuing a CSR strategy and is planned to persuade those businesses who are not positive by the moral case. Proponents of this argument believe that CSR represents a holistic approach to business. Therefore, an efficient CSR policy will introduce all aspects of operations. They believe the conduct corporations take today to integrate CSR throughout the organization signify a real point of segregation and competitive market advantage on which future success can centre. Introduction about Tesco Tesco is one of the worldwide largest retailers which are based on UK. It has 4,811 stores around the world. It is operating in 14 countries with 4, 72,000 people in worldwide. Tescos group sales are  £62.5bn in 2010. Their underlying profit before tax is  £3.4bn. The total revenue in UK, 2010 is  £38,558m. There are 2,482 stores in UK with 2, 87,669 employees. Gross Profit (Sources: www.tesco.com) Group sales  £bn (Source: www.tesco.com) As per annual report in 2010, Tesco is the most profitable online grocery retailer in the world. Tesco has moved into areas such as clothes, consumer electronics, consumer financial services, internet services, consumer telecoms and gas stations. Tesco now controls over 30% of the grocery market in U.K. As of March 2008, Tesco have a store in every postcode of the UK. Tesco has a strong strategy which consists of five elements reflecting their four recognized areas of heart added to Tescos commitments on community and the environment. Those are follows: Becoming a successful international retailer Growing the core UK business Becoming as strong in non-food as in food. Developing retail services To put the community at the heart of what they want to do. Some of the supermarkets percentage of share is stated below. SUPERMARKET SHARE Tesco: 30.6% ASDA: 16.6% Sainsburys: 16.3% Morrisons: 11.1% Somerfield: 5.4 Waitrose: 3.7% Iceland: 1.8% (Source TNS cited by BBC 2006) Tesco core UK strategy is earning customer loyalty by helping them for spending less with low price and affordable new product. For example- Discount brand. Corporate Social Responsibility in Tesco The Chief Executive of Tesco Terry Leahy made a statement about their vision towards CSR is that By supporting our customers and our staff, and by remaining focused on tackling